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ActiveCampaign Review, Pros and Cons 2023

activecampaign review

ActiveCampaign is a comprehensive marketing automation platform that enables businesses to automate their marketing processes, including email marketing, marketing automation, and CRM integrations.

What are the benefits of using ActiveCampaign?

ActiveCampaign offers a wide range of benefits, including:

1. Ease of Use

ActiveCampaign is easy to use, even for beginners.

2. Comprehensive Features

ActiveCampaign offers a wide range of features, including email marketing, marketing automation, and CRM integrations.

3. Low Cost

ActiveCampaign is one of the most affordable marketing automation platforms on the market.

4. Excellent Customer Support

ActiveCampaign offers excellent customer support, including a helpful user forum, FAQs, and a support team that is available 24/7.

How Does ActiveCampaign Compare To Other Marketing Automation Platforms?

Other marketing automation platforms that offer similar features include Keap (FKA Infusionsoft) and HubSpot.

However, ActiveCampaign is more affordable than both Infusionsoft (Keap) and HubSpot.

It is also easier to use than both of these platforms.

How Does ActiveCampaign Work?

With ActiveCampaign, businesses can grow sales faster by automating their marketing efforts.

It does this by allowing businesses to send automated emails, track email opens and clicks, and create custom workflows to automate marketing tasks.

Automating your marketing efforts makes it easy to stay on top of your email marketing campaigns, and helps you reach more customers and grow your business.

ActiveCampaign makes it easy to get started with email marketing.

You can create a custom email template, or choose from one of the many templates available.

It also allows you to create custom workflows to automate your marketing tasks.

Once you kick off a workflow, ActiveCampaign also makes it easy to track your progress.

You can track email opens and clicks, and see which emails are the most successful.

It’s also possible to use built-in analytics to see which pages on your website are getting the most clicks, and which products are the most popular.

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Who Is ActiveCampaign For?

It is perfect for businesses of all sizes who want to increase engagement and conversions through targeted, automated marketing.

ActiveCampaign is great for small businesses that want to grow their customer base and increase sales.

It’s also perfect for larger businesses that want to segment their customer lists and target specific customers with targeted messages.

With its ease of use, you can get started in minutes.

There’s no need for any special skills or training, and you can create and send beautiful, responsive emails right from your browser.

You can also use ActiveCampaign to create custom forms and landing pages, so you can capture leads and convert them into customers.

What Are The Features Of ActiveCampaign?

ActiveCampaign offers a wide variety of features:

  • Email marketing
  • Automation
  • Lead management
  • CRM
  • Marketing automation
  • E-commerce
  • Website chat
  • A/B testing
  • Reporting

1. Email Marketing:

With ActiveCampaign, you can easily create and send newsletters, promotions, and other automated emails.

You can also segment your email lists based on factors such as demographics, interests, or purchase history.

2. Automation:

ActiveCampaign’s automation features let you create and manage workflows that automate your marketing tasks.

You can use automation to send targeted emails, add or remove subscribers from lists, and more.

3. Lead Management:

ActiveCampaign’s lead management features make it easy to track and manage your leads.

You can see a lead’s contact information, recent activity, and more, and create and send follow-up emails to leads or add them to a list.

4. CRM:

ActiveCampaign’s CRM features let you keep track of your customers’ contact information, purchase history, and other data.

You can also create and send follow-up emails to customers or add them to a list.

5. Marketing Automation:

With ActiveCampaign, you can automate your marketing tasks such as email marketing, lead management, and CRM.

6. A/B Testing

A/B testing is a great way to determine which of two or more versions of a campaign yields the best results.

You can test different subject lines, email content calls to action, and more.

Compared to other email marketing platforms, ActiveCampaign offers more features and a wider range of pricing options.

Other platforms, such as MailChimp, offer more limited features and are better suited for small businesses.

7. Advanced segmentation

With advanced segmentation, you can target your campaigns to specific groups of people based on any criteria you choose.

This could include things like their location, interests, or purchase history.

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8. Behavior-based automation

Behavior-based automation allows you to create automation that is triggered by specific actions that people take on your website or in your app.

For example, you could automatically add someone to a nurture campaign after they sign up for your email list, or send them a coupon after they make a purchase.

9. Campaign sequencing

Campaign sequencing allows you to create a sequence of automated campaigns that are triggered by specific actions that people take.

For example, you could create a sequence that sends a series of emails for every abandoned cat or something.

10. Website Chat

ActiveCampaign offers a website chat feature so you can communicate with website visitors in real-time.

This allows you to answer questions, provide customer support, and sell products and services.

The website chat feature also allows you to collect customer information, such as email addresses and phone numbers, so you can follow up with them after they leave your website.

11. Custom e-Commerce Builder

You can easily create a custom e-commerce store and start selling products and services online.

How Much Does ActiveCampaign Cost?

ActiveCampaign pricing is based on the number of contacts you have in your account.

The more contacts you have, the more you pay.

You can also purchase a subscription that includes more features, or pay for additional features a la carte.

Here’s a breakdown of ActiveCampaign’s pricing plans:

B2C Package

Marketing Suite

  • Marketing Automation
  • Email Marketing
  • Unlimited Email Sending
  • Drag & Drop Email Builder
  • 125+ Email Templates
  • Send Newsletters
  • Subscription Forms
  • Segmentation
  • Site and Event Tracking
  • Campaign and Automation Reporting

The Lite Plan for instance has:

  • $9/month for up to 500 contacts
  • $49/month for up to 2,500 contacts

If you want to add features like automation, CRM, or email marketing to your account, you can purchase them a la carte.

Is ActiveCampaign The Right Marketing Platform For You?

ActiveCampaign is a great marketing platform for businesses of all sizes.

It offers a variety of features that make it easy to create and send newsletters, automated email sequences, and other types of email content.

ActiveCampaign also provides powerful marketing automation tools that allow you to target your customers with personalized messages based on their behavior.

If you’re looking for a powerful and easy-to-use email marketing platform, ActiveCampaign is a great option.

ActiveCampaign Pros

ActiveCampaign is a marketing automation tool that helps you send the right email, at the right time, to the right people. It’s great for small businesses because it’s affordable and easy to use.

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Some of the ActiveCampaign pros include:

  1. It’s affordable.

ActiveCampaign starts at just $9/month, which is a great price for small businesses.

  1. It’s easy to use.

ActiveCampaign is very intuitive and easy to use. You can create and send emails, create automation, and track your results, all without any programming knowledge.

  1. You can track your results.

ActiveCampaign lets you track the results of your email campaigns, so you can see how many people opened your email, clicked on your links, and more. This information can help you improve your email campaigns and get better results.

  1. It integrates with other platforms.

ActiveCampaign integrates with other platforms, such as WordPress, Shopify, and Salesforce, so you can easily connect your email campaigns with your other marketing activities.

  1. It’s reliable.

ActiveCampaign is a reliable platform that is constantly updated with new features. You can be confident that your email campaigns will be delivered accurately and on time.

ActiveCampaign is a great tool for small businesses that want to improve their marketing results. It’s affordable, easy to use, and lets you track your results. It also integrates with other platforms, making it easy to connect your email campaigns with your other marketing activities.

ActiveCampaign Cons

  • The pricing can be a little steep for some people
  • Limited automation capabilities compared to some of the other options available
  • Some people find the user interface to be a little confusing

ActiveCampaign FAQ

How many emails can I send with ActiveCampaign?

There is no limit to the number of emails you can send with ActiveCampaign.

What can you do with ActiveCampaign?

ActiveCampaign is a versatile marketing automation tool that can help you manage your email marketing, marketing automation, and sales automation needs. With ActiveCampaign, you can create and send automated email marketing sequences, create and manage marketing automation workflows, and track and manage your sales pipeline. Plus, ActiveCampaign integrates with a wide range of third-party tools and services, so you can easily connect your marketing and sales efforts with the rest of your business operations.

How many contacts can you have in ActiveCampaign?

You can have an unlimited number of contacts in ActiveCampaign.

How long does ActiveCampaign free trial last?

ActiveCampaign offers a 14-day free trial for all our plans.


In this blog post, we’ve explained what ActiveCampaign is, what it can do for your business, and how to get started with this tool.

I hope you found this information helpful!

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to Afonne Digital at no cost to you if you decide to purchase a paid plan. Feel free to read our affiliate disclosure in our privacy policy.

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CID is a Senior Software Engineer turn Content Marketing Influencer. He launched for refocusing digital marketing from the standpoint of content creators (bloggers, vloggers, and influencers) and the best of the best ways to create and monetize content in the trillion dollars worth internet economy.