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21+ Best Landing Page Builders [in 2022]

Best landing page builders

Unleashing a landing page is the best way to increase conversion rate and get people to subscribe, sign up, buy or join your mailing list, and using the best landing page builders to do this will make the work super easy and cost-effective for you.

Landing pages could take on the job of welcoming new users and guiding potential customers through a sale process, introducing a specific product, informing users, and proving a point.

The end goal with a landing may not always be to make sales, but they are one of the best ways to make sales.

That is one of the differences between a landing page and a sales page.

If a landing page guides a visitor into an informed user about your brand and finally funnels them down into converting into leads, that landing page would have done its job very well.

We are about to discover the best landing page builders to create these leads generator landing pages in a fraction of the time.

Without any further ado, let’s get down to the best tools and how to craft a lead generation landing page in no time.

So these are the ultimate essentials in terms of best landing page builders for the perfect landing page that generates leads and sales.

What Are The Best Landing Page Builders To Create Converting Landing Pages

1. Swipe Pages

Swipe Pages is for you if you are working on a website and need a landing page.

And if you are looking for an easy way to create a landing page without having to learn to code.

Swipe Pages is a landing page builder that is easy to use.

You can create a landing page in minutes without having to learn to code.

Swipe Pages is also mobile responsive, so your landing page will look great on any device.

Plus it comes packed with a variety of templates to choose from, so you can find the perfect template for your needs.

And a built-in editor that makes it easy to customize your landing page.

If you need a landing page, Swipe Pages is the perfect solution.

Key Features

  • Inbuilt Accelerated Mobile Pages, or AMP feature for a mobile speed boost.
  • Drag & drop editor to help you build a fully responsive landing page without writing a single line of code.
  • Own domain, code optimization, image compression, and caching hosting with SSL and CDN.
  • Multiple integrations (Mailchimp, HubSpot, etc.).
  • 1-click stripe checkouts
  • A/B Testing
  • 1 million+ free stock images from Unsplash, 8,000+ icons and SVG support, 1,000+ Google fonts and responsive size controls, 50+ section templates, etc.
  • A full-featured 14-day free trial (NO credit card required).

Pricing

swipepages pricing
  • Startup: $29/month (billed annually).
  • Marketer: $59/month (billed annually).
  • Agency: $119/month (billed annually).

2. Uсrаft

Ucraft is an amazing landing page builder that lets you create a one-page, multiple-page, or beautiful converting professional landing page on a user-friendly drag-and-drop interface.

It is perfect for small business owners, entrepreneurs, artists, bloggers, and anyone in between. Ucraft is our number two pick for this reason.

Key Features

  • Drag-and-drop landing page builder that is best suited for both non-coders and pro-coders alike.
  • Free fast and secure hosting on a Google Cloud-powered server.
  • Inbuilt payment processing system.
  • … and more

Pricing

ucraft pricing

Additional to a free 14-day no-credit card required trial, Ucraft offers a few great plans for all your needs.

Free Website: at $0/m. You get,

Pro Website: at $10/m and you get to create a website or landing page with an Unlimited number of pages,

  • SSL Security inbuilt
  • Advanced elements
  • Unlimited Bandwidth
  • SEO Tools
  • Designer Tools
  • Blogging Tools
  • Google Analytics
  • 24/7 support
  • Multilingual website
  • Password Protected pages
  • Embed HTML/CSS/JS
  • Google & Custom Fonts
  • Invite Team Members
  • RSS Feed
  • Membership Functionality
  • 20+ out of the box integrations, etc.

3. Leadpages

Leadpages is a powerful, easy-to-use landing page builder that helps small businesses around the world grow their email list online and sell more products.

With Leadpages, you can easily create high-converting landing pages, including opt-in pages, sales pages, and thank-you pages.

Leadpages include a wide variety of templates and integrations that make it easy to create landing pages that look great and convert well.

You can also use Leadpages to create popups, slide-ins, and sticky bars.

Leadpages also include powerful lead capture and lead management features, making it easy to capture leads, track leads through your sales funnel, and convert leads into customers.

Key Features

  • Already trusted by 40,000+ small business owners.
  • Create lead conversion-optimized landing pages.
  • Code-free landing page building in a matter of minutes.
  • 200+ ready-made premium high-converting templates to choose from.
  • Ultra-fast page speed load.
  • Integrates with your CRM software like Keap, HubSpot, etc.
  • Inbuilt AB tests and real-time tracking and guidance.
  • Unlimited bandwidth, pages, leads, traffic, etc.
  • Free 14-days free trial.
  • Reliability and 24/7 word-class support.

Pricing

leadpages pricing

Standard: $37/month (billed annually).

  • 1 Site
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain*
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Tech Support (Chat, Email)
  • 40+ Standard Integrations

PRO: $74/month

  • 3 Sites
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Priority Tech Support (Phone, Chat, Email)
  • 40+ Standard Integrations
  • Online Sales & Payments
  • Unlimited A/B Split Testing

4. Unbounce

Unbounce is an AI-powered landing page builder that helps you create, test, and publish landing pages without the need for developer help.

You can use Unbounce to create custom landing pages for your marketing campaigns, and then track how well they convert using the built-in analytics tools.

Unbounce also integrates with a number of other marketing tools, including Google Analytics, MailChimp, and Salesforce, so you can track your campaigns’ performance across all channels.

Plus, you can use Unbounce to create and A/B test your landing pages, to find the versions that convert best.

If you’re looking for one of the best landing page builders with an inbuilt power of AI, Unbounce is a great option.

Key Features

  • Unlimited landing pages.
  • Access to Unbounce Apps
  • Unlimited Popups
  • Unlimited Sticky Bars
  • Integrated with Unsplash, Stripe, Shopify, Typeform, JotForm, and Vimeo.
  • Smart Builder: Create high-converting, mobile-friendly landing pages 48% faster.
  • Smart Copy: Instantly write, remix and expand on-brand content for the content on your landing pages, to ads copy, and email campaigns in seconds.
  • Smart Traffic: Automatically receive visitors to your best-fit landing pages and get a 30% lift in your conversion rates.

Pricing

unbounce pricing

Launch: $90/month – Up to 500 conversions, 20k visitors and 1 domain.
Optimize: $135/month – Up to 1k conversions, 30,000 visitors, 5 domains and 30% more conversions with Smart Traffic.
Accelerate: $225/month – Up to 2,500 conversions, 50,000 visitors, 10 domains and 30% more conversions with Smart Traffic.

5. Іnstараgе

Lаndіng раgеѕ аrе a vіtаl раrt оf аnу ѕеаrсh engine optimization (SEO) рrоgrаm.

They not only provide a way to introduce potential customers to your product or service but also help you rank higher on search engine results pages (SERPs).

But creating high-quality landing pages can be a challenge.

That’s where Instapage comes in.

Instapage is the world’s leading landing page builder.

It allows you to easily create beautiful, high-converting landing pages without any programming or design experience.

With Instapage, you can create pages that are perfectly optimized for SEO.

You can also easily add lead capture forms, videos, and other elements to your pages.

And you can track the performance of your pages with real-time analytics.

If you’re looking for …. landing page builder, Instapage is the solution for you.

Key Features

  • Unlimited Domains
  • No Conversion Limits
  • Customer Success Manager
  • Design Reviews
  • Sophisticated A/B Testing
  • #1 Landing Page Builder
  • Server-Side A/B Testing
  • Real-Time Visual Collaboration
  • Instablocks
  • AMP Pages & Experiences
  • Thor Render Engine
  • Postclick Score
  • AdMap
  • Conversion Analytics
  • Dynamic Text Replacement
  • SSL Encryption
  • GDPR Compliance
  • Zapier Integration
  • HubSpot Integration
  • Marketo Integration
  • Salesforce Integration
  • Multi-Step Forms

Pricing

instapage pricing

Instapage offer two different plans.
Building: $199/month (billed both monthly and annually).
Converting: $Custom pricing.

6. НubЅроt

One of the best landing page builders to create landing pages which is an essential part of any online marketing strategy is HubSpot.

HubSpot is a world-renowned provider of SaaS and B2B marketing tools, services, and software.

It offers a wide array of tools and technologies, such as a CRM tool, a sales tool, and a landing page tool, that are easy to use and substantially powerful.

Also, HubSpot is a freemium software, meaning that you have access to a wide variety of free tools to help you run a basic marketing campaign.

If you are a beginner, HubSpot offers a complete walk-through process and hundreds of pre-existing mobile-friendly templates.

However, for more advanced users, HubSpot’s famous landing page tool offers a wide array of tools and technologies, such as advanced analytics tools and testing software.

Key Features

  • List segmentation
  • Response pages are fully on mobile and desktop devices
  • Offers personalized landing page content for individual visitors
  • A/B testing
  • Create professional-looking landing pages in minutes
  • Allows you to capture and convert leads using live chat, pop-up forms, conversational bots, etc.

Pricing

hubspot pricing

Ѕtаrtеr: $45 per month (billed annually).
Рrоfеssіоnаl: $800 per month (bіllеd аnnuаllу).
Еntеrрrіsе: $3,200 реr mоnth (bіllеd аnnuаllу).

7. Lаndіngі

Landingi is a user-friendly landing page builder that makes it easy to create high-quality landing pages without any coding experience.

With Landingi, you can create pages that are perfectly tailored to your needs.

You can choose from a variety of templates and design elements, or you can create your pages from scratch.

Plus, Landingi offers a wide range of powerful features that allow you to create pages that are both effective and engaging.

If you are looking for a tool to help you build landing pages, look no further than Landingi.

Key Features

  • Customizable templates
  • Drag-and-drop design elements
  • User-friendly interface
  • A/B testing
  • Dynamic content
  • And more!

Pricing

landingi pricing

The Core plan is best for solopreneurs and small businesses who want to create a professional website and grow their business online.

The Create plan is best for businesses who want to create more advanced marketing campaigns, such as email marketing and A/B testing.

The Automate plan is best for businesses who want to automate their marketing tasks, such as email marketing and lead capture.

The Suite plan is best for businesses who want to have all the features of the Core, Create, and Automate

If you are looking for a tool that can help you create high-quality landing pages quickly and easily, Landingi is a perfect choice.

8. Wishpond

There are a number of different landing page builders available, but Wishpond is one of the most popular.

Wishpond is easy to use and offers a wide range of templates and features.

It also integrates with a number of different email marketing platforms, making it easy to capture leads and send them to your email marketing list.

Key Features

  • Landing Pages Unlimited
  • Social Contests Unlimited
  • Popups Unlimited
  • Email Drip Campaigns
  • Marketing Automation
  • Custom CSS
  • Unlimited User Accounts

Pricing

whishpond is one of the best landing page builders - pricing

9. GetResponse

getresponse best free landing page builder

With GetResponse, you can create custom landing pages without any programming skills required.

GetResponse also offers a wide range of templates that you can use to create your landing pages.

And you can easily customize these templates to match your brand and your business.

GetResponse also offers powerful analytics tools that allow you to track the performance of your landing pages.

This allows you to optimize your pages to maximize your conversion rate.

Overall, GetResponse is a great choice for a landing page builder.

It is easy to use and it offers powerful features that can help you create high-converting landing pages.

Key Features

  • Get over 200 landing page templates
  • Easily drag-and-drop mobile-friendly landing pages
  • Craft custom landing pages that get noticed
  • Analyze your landing page’s performance

Pricing

getresponse best free landing page builder pricing (1)

10. СlісkFunnеls

With ClickFunnels, you can easily create high-converting landing pages and sales funnels. Plus, there are a lot of built-in templates to choose from, so you can quickly get started.

Another thing that makes ClickFunnels stand out is the fact that it offers a 14-day free trial. This means that you can test out the software before you buy it.

Overall, ClickFunnels is a great landing page builder that is easy to use, fast and has a lot of templates. If you’re looking for a builder that has all of these features, then ClickFunnels is the best option.

Key Features

Some of the key features offered by ClісkFunnеls include:

  • Drag-and-drop interface: ClісkFunnеls’ drag-and-drop interface makes it easy to create landing pages without any coding experience.
  • ClісkFunnеls offers built-in A/B testing so you can test different versions of your landing pages to see which performs best.
  • Mobile-friendly: All of ClісkFunnеls’ landing pages are mobile-friendly, so you can be sure that your pages look great on any device.
  • All of ClісkFunnеls’ landing pages are mobile-friendly, so you can be sure that your pages look great on any device.
  • Integrates with a range of platforms: ClісkFunnеls integrates with a range of platforms, including WordPress, Shopify, and LeadPages, making it easy to create landing pages for your website or online store.
  • Smart Shopping Cart With 1 Click Upsells
  • ​Email and Facebook Marketing Automation
  • ​Everything Organized In One Simple Dashboard

11. Lander

Lander is a simple, intuitive landing page builder that lets you create beautiful landing pages without any coding or design experience.

Just drag and drop your content onto the page, customize your settings, and you’re good to go.

Lander also comes with a range of powerful features that help you boost your conversions, including A/B testing, conversion tracking, and lead capture forms.

So if you’re looking for an easy way to create high-converting landing pages, Lander is the tool for you.

Key Features

  • Easy to use drag-and-drop editor
  • A/B testing tool kit
  • Facebook landing page
  • Dynamic text replacement

Pricing

lander landing page builder pricing page

12. Elementor

There are many different ways to create landing pages, but none is as easy or as flexible as Elementor.

Elementor is a landing page builder that lets you create pages using drag-and-drop tools and templates.

You can create custom designs or choose from a library of pre-made templates. You can also add custom widgets and plugins to make your pages more powerful.

elementor different packages

Elementor is a great tool for creating landing pages because it is so easy to use.

You can create a page in minutes, without any coding or design experience. And because Elementor is a WordPress plugin, you can use it with any WordPress site.

If you’re looking for an easy way to create landing pages, Elementor is the tool for you.

Key Features

There are many landing page builders available in the market. But, Elementor is one of the best landing page builders because of its features. Some of the features of Elementor are as follows:

  1. Easy to Use: Elementor is easy to use. Even a non-technical person can use it without any difficulty.
  2. Drag and Drop: Elementor allows you to drag and drop elements on the page. This makes it easy to create a landing page.
  3. Widgets: Elementor comes with a library of widgets. This allows you to add different types of content to your landing page.
  4. Customizable: Elementor is customizable. You can change the color, font, and size of the elements on the page.
  5. Responsive: Elementor is responsive. This means that the landing page will look good on all devices.
  6. Free: Elementor is free to use. You can download it from the website and use it without any restrictions.
  7. WordPress Plugin: Elementor is a WordPress plugin. This means that you can use it with WordPress websites.
  8. Supported Languages: Elementor is supported in multiple languages. This allows you to create landing pages in your language.
  9. Addons: Elementor has a library of addons. This allows you to add more features to your landing page.
  10. Customer Support: Elementor has a customer support team that is available 24/7. You can contact the team for help if you encounter any problems.

Pricing

elementor landing page builder pricing

13. Carrd

Carrd is a landing page builder that lets you create simple, effective pages without any coding required.

You can use Carrd to promote your products and services, or just to share your ideas with the world.

Carrd’s user-friendly interface makes it easy to create pages that look great, no matter how much experience you have with design or coding.

You can add text, images, and videos, and use Carrd’s built-in templates or your custom designs. You can also easily share your pages on social media or embed them on your website.

Carrd is free to use, and there are no ads or subscription fees.

You can create an unlimited number of pages, and you can use Carrd to create pages for commercial or personal use.

Key Features

  • Simple, free, fully responsive one-page sites for pretty much anything.

Pricing

card one-page builder pricing.JPG

14. ConvertKit

If you’re looking for a landing page builder that’s easy to use, affordable, and customizable, ConvertKit is a perfect choice.

With ConvertKit, you can create professional-quality landing pages in minutes, without any design or coding experience.

ConvertKit is also one of the most affordable landing page builders on the market.

You can create an unlimited number of landing pages for just $29/month.

And if you’re not happy with ConvertKit, you can always cancel your subscription at any time.

If you’re looking for a landing page builder that’s easy to use, affordable, and customizable, ConvertKit is a perfect choice.

With ConvertKit, you can create professional-quality landing pages in minutes, without any design or coding experience.

ConvertKit is also one of the most affordable landing page builders on the market.

And if you’re not happy with ConvertKit, you can always cancel your subscription at any time.

Key Features

  • Unlimited landing pages & forms
  • Send email broadcasts
  • Sell digital products & subscriptions
  • Priority live chat & email support
  • Free migration from another tool
  • Automated funnels & sequences
  • Facebook custom audiences
  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting

Pricing

convertkit pricing

15. KickoffLabs

KickoffLabs is an online platform that helps entrepreneurs and businesses create and design high-converting landing pages.

The platform offers a wide range of features and templates that make it easy to create a landing page that best suits your needs.

Additionally, KickoffLabs offers powerful integrations with a variety of third-party platforms, including Salesforce, MailChimp, and Zapier, making it easy to connect your landing page with your other business tools.

Key Features

  1. Easy to use: Creating a landing page with KickoffLabs is very easy. The user interface is very simple and easy to use, even for people who are not familiar with web design or coding.
  2. Lots of templates: KickoffLabs provides a wide range of templates to choose from, so you can create a landing page that matches your brand and style.
  3. Customizable: The templates provided by KickoffLabs are highly customizable, so you can tweak them to match your specific needs.
  4. A/B testing: KickoffLabs includes powerful A/B testing tools, so you can test different versions of your landing page to see which one performs best.
  5. Integrates with other services: KickoffLabs integrates with a wide range of other services, so you can easily add features like email marketing or social media integration.
  6. Affordable: KickoffLabs is affordable, especially when compared to the cost of hiring a web designer or developer.

Pricing

kickofflabs landing page buildfer.JPG

16. Launchrock

If you’re looking to create a landing page for your business or product, Launchrock is a great option.

It’s a user-friendly platform that makes it easy to create and customize your page, and it includes a number of features that can help you attract and engage your audience.

One of the things that makes Launchrock so great is its suite of built-in tools.

These tools allow you to easily create and manage a mailing list, track your page’s progress, and gather feedback from your visitors.

You can also use Launchrock to create social media posts and track how well they’re performing.

Another great feature of Launchrock is its ability to integrate with other platforms. You can connect your page to Facebook, and Twitter and you can even add a custom domain to your page.

This gives you the ability to reach a wider audience and create a more professional-looking page.

If you’re looking for a platform that makes it easy to create and manage a landing page, Launchrock is a great option.

It includes a number of features that can help you attract and engage your audience, and it integrates with other platforms to give you even more reach.

17. Landbot

Landbot is a simple, fast, and easy-to-use landing page builder that lets you create custom pages without any coding required.

With Landbot, you can create pages for any purpose, including sales pages, lead pages, landing pages, and more.

Landbot is easy to use. Just enter your text and images, and Landbot will create a custom page for you.

You can also add buttons, forms, and other elements to your page, and Landbot will automatically create the code for you.

Landbot is also fast. Your pages will be ready in minutes, not hours.

And Landbot is always up to date, so you’ll never have to worry about outdated software.

Landbot is the perfect landing page builder for any purpose.

Try it today and see how easy and fast it is to create custom pages.

18. Landen

The best way to think of a landing page builder is as a blank canvas on which you can create the perfect page to promote your product or service.

With a wide range of customizable templates and easy-to-use tools, a landing page builder makes it easy to create a page that’s just right for your needs.

Landen is one of the best landing page builders on the market.

It offers a wide range of templates and tools, and it’s easy to use.

You can create a landing page in minutes, and you don’t need any design experience.

Landen also offers a wide range of integrations, so you can easily connect your landing page to your email marketing service, CRM, or other tools.

And if you need help, Landen offers a range of support options, including live chat and phone support.

If you’re looking for a landing page builder that’s easy to use and offers a wide range of features, Landen is a great option.

19. Google Sites

One of the easiest ways is to use Google Sites.

Google Sites is a free web-based platform that allows you to create a website or a landing page with just a few clicks.

To create a landing page with Google Sites, start by creating a new site.

Then, add a new page to the site and give it a name.

The page will automatically be set up as a landing page.

Next, add content to the page.

You can add text, images, and videos, as well as forms and other widgets. You can also add a call to action, such as a button that encourages visitors to click through to your website or to fill out a form.

When you’re finished, preview the page to make sure it looks the way you want it to. Then, publish the page and share it with your customers.

Creating a landing page with Google Sites is a quick and easy way to improve your website’s effectiveness

20. ConvertFlow

If you’re like most people, you probably think of landing pages as those long, arduous forms you have to fill out in order to sign up for a free trial or download a white paper.

And while there’s certainly a time and place for those types of pages, today we’re going to talk about a different kind of landing page: the kind that’s used to convert browsers into customers.

Landing pages are an essential part of any online marketing strategy, and there are a variety of different ways to create them.

One of the most popular methods is using a landing page builder.

ConvertFlow is one of the most popular landing page builders on the market.

It’s easy to use, and it lets you create pages that are both beautiful and effective.

ConvertFlow lets you create pages that are both beautiful and effective.

One of the things that make ConvertFlow so great is the variety of templates it offers.

You can choose from a wide range of templates, or you can create your custom templates.

ConvertFlow also offers a wide range of integrations, so you can easily add forms, videos, and other content to your pages.

And if you need help getting started, the ConvertFlow team is available to provide support.

If you’re looking for a landing page builder that’s easy to use and offers a wide range of templates and integrations, ConvertFlow is a great option.

21. Grapedrop

When it comes to creating an effective landing page, there’s no better tool than Grapedrop.

This powerful landing page builder makes it easy to create eye-catching pages that convert visitors into customers.

With Grapedrop, you can create pages that are tailored to your specific needs. You can choose from a variety of templates, or create your custom designs. Plus, Grapedrop makes it easy to add powerful features like forms, videos, and slideshows.

Best of all, Grapedrop is easy to use. You don’t need any coding skills to create beautiful landing pages with Grapedrop.

Just drag and drop the elements you need, and you’re ready to go.

So why not give Grapedrop a try? It’s the easiest way to create stunning landing pages that convert.

22. ReadyMag

ReadyMag is the perfect landing page builder for anyone looking to create a high-converting landing page.

With ReadyMag, you can easily create custom landing pages complete with lead capture forms, videos, and images.

Plus, ReadyMag is mobile responsive, so your landing pages will look great on any device.

ReadyMag is the perfect landing page builder for anyone looking to create a high-converting landing page.

With ReadyMag, you can easily create custom landing pages complete with lead capture forms, videos, and images.

Plus, ReadyMag is mobile responsive, so your landing pages will look great on any device.

ReadyMag makes it easy to create high-converting landing pages.

Just add your content, customize your settings, and hit publish.

ReadyMag is also mobile responsive, so your landing pages will look great on any device.

Plus, ReadyMag includes lead capture forms, videos, and images, so you can create a high-converting landing page in minutes.

How To Create A Leads Generation Landing Page

1. Write The Best 20-Words Killer Headline [and subheadlines]

The landing page headline is what grabs a visitor’s attention and interest in an instant.

As the starting point of a lead generation landing page, the headline should deliver on a few promises:

  • Big and clear enough to get the attention of a first-time visitor.
  • And just descriptive enough to let a reader know what they are in for.
    A subheadline usually follows a catchy headline to give the rest of the information not captured in the headline.

Once these two pieces— headline and subheadline— of the copy on your landing page are done with, and not too wordy, you are already on the way to a super converting landing page that generates leads and sales.

2. The Landing Page Design That Works

The design of your landing page is key to its effectiveness.

And there’s no one design fits all side landing page design out there.

It all boils down to the business and product, audience and industry, intent, and value proposition, among others.

However, there are some features high-converting landing pages often have in common in terms of design.

You may want to jot these things down in your landing page design manual for future use:

  • Choice of colors plays an important role in putting together pleasing visual combinations.
  • Highlight the best-selling among distinct offers to increase focus.
  • Split up a wall of text with short and clear titles.
  • Whitespaces help readability and flow.

3. Enticing Visuals: Pictures and Videos

Including more visuals such as pictures, icons, and visuals into your landing page makes it more interactive and lively.

Besides the excitement that visuals could derive, videos on your landing page increase conversions by 80%, meaning more people will be willing to make that purchase decision or gladly leave the contact information you need.

Statistics have also shown that 96% of consumers find videos helpful when making online buying decisions.

Images, on the other hand, are there to grab attention. They give a visual understanding of a product or service to visitors. These images could be a screenshot, testimonials, reviews, etc.

4. Simple, Direct Explanation Copy

You want the landing page to have a way to explain what it is you are offering.

The copy needs to outline the benefits of the product or service straightforwardly.

To improve retention, you can utilize bulleted points, italics, and bolded words to keep flow and attention.

So your explanation can even be part of the headline and subheadline of the landing page or separate.

As we have already touched on previously, you don’t need to write a wall of text before your copy can sell.

Write a little, write some more, pass the message, and you are good to go!

5. Make A Bold Claim That You Can Deliver On

Fortunately, your landing page promotes a product.

And that product has a goal to address a pain point, so you want to lay your claim.

Reinstate this pain that brought people to your landing page in the first place, then lay your claim.

When you remind people of their pains, they naturally seek relief.

Don’t just make claims that your product can’t deliver on with your product; it will only complicate users’ issues.

It could be twice as effective if you can also let customers know what they stand to lose if they don’t click the “Order Now” button.

Claims are one of the best marketing strategies that have proven to work.

When people buy, they don’t often buy the product but stake on your claim— Afonne.com.

6. Issue Guarantees

Humans are weird to seek security.

We want a job that pays higher, possibly with a 401k, a plan B for retirement, or savings.

Your landing page is the best place to issue guarantees to potential customers.

When people know they are not taking any risks by ordering your service, they are more inspired to take action.

Whether it’s the guarantee for no-questions-asked refunds or the promise that the service or product is certain to work; people will feel more secure in making a purchase decision when you back yourself up with a guarantee.

Just as important, there’s the possibility that some people will expect more than a single product or service that you are offering can give.

Other people will not like what you have offered, no matter how valuable or cheap.

With that said, your guarantees are not meant to be displayed only on the landing page.

They are to be fulfilled!

7. A Powerful Call-to-Action (CTA)

A call to action culminates the entire message into a button.

After the whole thing, what is it about after all?

It all boils down to getting as many hits on that call to action button, hoping the highest number completes the buying process.

Some effective call-to-action best practices include:

  • Make your call to action big enough to the point where it demands attention.
  • Use a persuasive power word in your CTA.
  • Everyone knows what to do with a button, so use one.
  • Use a differentiating color for the CTA button.

Hint:
Generally, you want to make the call to action button as clever as possible.

Use contrasting colors, round-corner or rectangular-shaped buttons, and persuasive power words other than “submit.”

You want to drive the whole point home with a charming must-click action button.

8. Social Proof

Just as it sounds, social proof is a kind of showoff of social influence to boost potential customers’ confidence in you and the product or service.

Leveraging social proof in your landing page can significantly boost trust.

It’s such a simple but powerful technique of showing approval from others. And that’s what the best brands in the world have always done.

Social proof on your landing page could be the number of your Instagram followers, likes on your Facebook page, shares on Tiktok, subscribers on YouTube, pins’ total view count on Pinterest, or the number of retweets on your Twitter, etc.

9. Dedicated Customer Support

In your copy, make it obvious there will be a all.

Since not all customers will have the same experience level, some will get onboard as complete novices and will need all the help they can get.

It is the job of the support team to ensure that new users get the best customer experience they can.

When already-made customers are happy, it can hugely influence more sales with their referrals.

10. Contact

Having a means of contact will boost your landing page transparency.

You’ll want to provide as many methods of contact as possible.

If you can be reached via phone, business email, or any other means, make it all known on your landing page.

What Is A Landing Page Vs. a Sales Page?

Landing Page

A landing page could be the homepage of a website or blog.

Just as the name suggests, it is the place where visitors land and find their way around from there.

The keyword to determine what is a landing page is “lands.”

The page where email referred visitors, Facebook, Google or YouTube ads, or other traffic destination gets directed is a landing page on a website.

The landing page could boost lead generation, and we will see how in this post.

Landing pages also help visitors take other actions like buying your products.

There can be more than one landing page on a website.

Sales Page

While landing pages welcome new visitors, a sales page has the target to generate successful sales.

That means a sales page can also be a landing page and a landing page, a sales page.

But the two are not to be mistaken.

Landing pages can contain entry points to many different web pages and products, whereas sales pages sell only one product.

What Is A Lead

A ‘lead’ in digital marketing is the contact info of a buyer-to-be: phone, email, physical address, depending on what a business needs to sell and who its customers are.

This buyer could be a regular customer or just a potential buyer.

First-time users must have already gone through the customer journey, close to the point of purchasing before they are a lead.

What Is Lead Generation

In digital marketing, lead generation has to do with the onboarding of potential consumers interested in the products or services of a business and getting their contact information for marketing purposes.

Lead generation always looks out to generate ‘qualified leads.’

What Are Qualified Leads

Qualified leads are contact info of to-be customers who have a higher chance of becoming potential paying customers.

To ensure this, first-time visitors go through a sales funnel.

There are practically three levels to funnel leads to validate a ‘lead’ as a sales-qualified lead.

They are named: IQL, MQL, and SQL.

The Three Levels of Funneling for Generating Qualified Leads

1. Information Qualified Lead (IQL)

These are all the details of newsletter subscribers, content upgrade offer beneficiaries, etc.

Any lead that provided their contact information, for something in return, is categorized as ‘Information Qualified Leads.’

These leads are new and hence know very little about the business or company.

And since leads are there to place orders, people that make purchases know the product and the company well.

Unless and until an information-qualified lead gets to the second level, it is called IQL.

2. Marketing Qualified Lead (MQL)

Once an information-qualified lead is around the block, the marketing team tries to do what they trained to do, market!

A ‘Marketing Qualified Lead’ becomes for every IQL the marketing team gets their interest- becomes willing- and has the power (money to spend) on the proposed services or product of the company.

Marketing qualified leads are very likely to make it to the final stage since they have gotten a taste of the offering via a free trial or demos.

3. Sales Qualified Lead (SQL)

These leads are the actual qualified leads.

After the marketing person or team gets an information-qualified lead into a marketing-qualified lead; it will be the job of the sales team to close a sale and seal the deal.

And that is still a lot of work to do because a lead is still nothing but a ‘lead.’

Leads are leads until they become paying customers. That process of getting a sales-qualified lead into a customer is the job left for either the sales team or salesperson.

Why A Leads Generation Landing Page?

Using a landing page to collect leads is a more targeted way to start a relationship with your prospective customers.

There are several other ways to lead generation, but landing pages perform top-notch.

A good number of the click-through that arrives on a landing page are most likely to convert to leads.

Getting the details a business needs for sales and marketing purposes such as names, email addresses, and telephone numbers, and transforming these leads into sales qualified leads is also a lot easier.

Probably because first-time visitors were a bit informed before their visit on the page.

What more can a business want from a marketing tool that:

  1. Makes the sales lead generation process faster and more efficient.
  2. Is the best way to launch and introduce a new product to market.
  3. Gets your product or business in front of people searching for similar topics on search engines.
  4. Landing pages are a great way to increase your conversion rate.
  5. They are a great way to increase your click-through rate.
  6. Landing pages are a great way to increase your sales.
  7. They are a great way to increase your leads.
  8. Landing pages are a great way to increase your website traffic.
  9. They are a great way to increase your brand awareness.
  10. Landing pages are a great way to increase your web traffic.
  11. They are a great way to increase your website and visitors.
  12. Landing pages are a great way to increase your website conversion rate.

Best Landing Page Builders Related Questions

What Is a Landing Page?

A landing page іѕ a раgе on your website thаt a visitor саn сlісk to оbtаіn more information about a рrоduсt or service.

A landing page typically hаѕ a form for the visitor to соntасt you, аѕ wеll аѕ information about the рrоduсt or service.

Why Use a Landing Page?

Landing pages are a great way to ѕеll уоur рrоduсt or service.

They allow you to focus on a single рrоduсt or service, and they allow you to collect information from the visitor, such as their email address or phone number.

This information can be used to follow up with the visitor and еnсоurаgе them to buy your рrоduсt or service.

How Can I Create a Landing Page?

There are many different tools you can use to create a landing page. In this post, we have covered extensively the very best landing page builders on the market.

How Long Should a Landing Page Take To Build?

There is no one-size-fits-all answer to this question, as the time it takes to build a landing page will vary depending on the complexity of the page and the tools and resources you have available.

However, in general, you can expect to spend anywhere from a few hours to a few days creating a landing page that is effective and meets your needs.

When it comes to creating a landing page, there are a few key factors to consider.

The first is the design of the page. The layout and design of your landing page play a major role in how effective it is, so you will want to take the time to create a page that is visually appealing and easy to navigate.

The next consideration is the content of the page. The content of your landing page should be concise and to the point, and it should clearly explain what the visitor is supposed to do.

You also need to make sure that the copy is error-free and easy to understand.

Finally, you will need to consider the tools and resources you have available to you.

If you have access to design software like Adobe Photoshop or Illustrator, you will be able to create a more complex and customized landing page.

However, if you are limited to using a basic HTML editor, you will be limited to creating a simpler page.

In general, you should expect to spend at least a few hours creating a basic landing page, and more time if you want

What Should Be Included In A Landing Page?

There are a number of factors to consider when creating a landing page.

The most important element is to ensure that the page is relevant to the visitor.

The page should also be clear and concise, with easy-to-follow instructions.

It is also important to make sure that the page is visually appealing and easy to navigate.

Some of the most important elements that should be included in a landing page are a headline, a brief explanation of what the page is about, and a call to action.

The headline should be attention-grabbing and relevant to the visitor, and the explanation should be clear and concise.

The call to action should be easy to find and clearly explain what the visitor should do next.

Other elements that can be included in a landing page are images, videos, and testimonials.

These elements can help to explain the page’s content and increase the chances of conversion.

Should I use a landing page builder?

There is no one-size-fits-all answer to this question, as the best landing page builder for you will depend on your specific needs and preferences.

However, in general, landing page builders can be a great way to create attractive, effective landing pages quickly and easily.

Some of the key benefits of using a landing page builder include:

  1. Ease of use: Landing page builders are typically very easy to use, making it quick and easy to create attractive effective landing pages.
  2. Customizable templates: Most landing page builders offer a variety of customizable templates, so you can create a landing page that perfectly fits your needs.
  3. Built-in testing and optimization tools: Many landing page builders include built-in testing and optimization tools, so you can easily test and optimize your landing pages for maximum effectiveness.
  4. Integrations with other tools: Many landing page builders integrate with other tools, such as email marketing platforms, CRMs, and social media platforms, making it easy to create a cohesive marketing campaign.

If you’re looking for an easy way to create effective landing pages, a landing page builder may be the right solution for you.

What Is The Easiest Landing Page Builder?

There are a number of landing page builders on the market, but the easiest to use is probably Leadpages.

It has a simple, drag-and-drop interface that makes it easy to create professional-looking pages without any design experience.

Leadpages also integrates with a number of other tools, such as email marketing services and CRMs, so you can easily create and track landing pages and conversions.

Bang On

Go on with these landing page essentials and especially, the best landing page builders of the 20s, and start creating performant landing pages that convert visitors to lead today.

Check out my top recommendation here.

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