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15+ Best SEMRush Alternatives [Reviewed and Ranked]

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Powerful SEO and content marketing platform.

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SE Ranking

All-in-one SEO software for marketers.

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Even if you do not have the bulks to pay for a SEMRush subscription plan, there are similar tools, cheaper, and even completely free alternatives to SEMRush.

SEMRush is a well-known and popular SEO and digital marketing tool, but it's not the only option out there.

We'll review some of the best SEMRush alternatives in this guide, including their benefits, some of the pros and cons, and how to get started with each one.

What Is The Best SEMRush Alternative?

Now, let's review some of the best SEMRush alternatives.

1. Serpstat – A Formidable SEMRush Alternative

#1|Versatile competitive intelligence platform.

  • Keyword research and analysis
  • Backlink analysis
  • Site audit and optimization
  • Competitor analysis


Serpstat is a versatile competitive intelligence platform that offers tools for keyword research, backlink analysis, site audit, competitor analysis, and more. It's a must-have for marketers looking to stay ahead in the competitive online landscape.

Serpstat, a robust and multi-functional SEO platform, is a worthy alternative to SEMRush that's trusted by over 863K users worldwide. It's used by leading brands, including Deloitte, Rakuten, Uber, and Shopify, to achieve their search marketing goals more rapidly and effectively.

Serpstat offers an array of powerful features like competitor analysis, site audit, keyword research, AI content generation, and keyword clustering. With this tool in your arsenal, you can unveil hidden keyword opportunities, analyze your search competitors, and streamline your PPC campaign creation by analyzing competitors' ads.

serpstat seo tool interface, alternative to semrush ahrefs

Benefits of Serpstat vs. SEMRush

  • Comprehensive Competitors Analysis: Serpstat allows you to identify your real search competitors, providing insights into their traffic, visibility, the number of backlinks, and other crucial SEO metrics.
  • Advanced Keyword Research: Discover hidden keyword opportunities based on competitors' keywords, enhancing your SEO strategy and boosting visibility.
  • AI Content Generation and Keyword Clustering: Serpstat uses AI for content generation and keyword clustering, optimizing content for SEO and helping you target your audience more accurately.
  • Massive Database: Serpstat prides itself on its extensive data resources – 1.46 billion domains, 7.03 billion keywords, and a staggering 1.1 trillion backlinks.


  • Ease of use: Serpstat's user-friendly interface enables users to easily navigate through its robust features.
  • Free 7-day trial: Serpstat offers a free trial for seven days of all its paid features, allowing you to fully explore its capabilities before deciding to subscribe.
  • Trusted by Industry Experts: Renowned digital marketing expert Neil Patel endorses Serpstat for its ability to easily identify keywords triggering featured snippets on the results page.
  • Frequent Updates: Serpstat is continually evolving, with regular updates and improvements to its platform.


  • Could be overwhelming for beginners: Just like many comprehensive SEO tools, Serpstat can seem overwhelming for beginners due to the breadth and depth of information it provides.

How to Get Started

To get started with Serpstat, you can visit their website and sign up for a 7-day free trial. This gives you ample time to explore all the features that Serpstat has to offer and see if it's the right SEMRush alternative for you.


Serpstat's pricing structure offers four plans to cater to various needs, from SEO individuals and freelancers to large marketing agencies and big corporations:

  • Lite Plan: For $69 per month or $55 per month when billed annually, the Lite plan is perfect for SEO individuals, freelancers, and SMBs operating on a limited budget. This plan includes access to more than 20 tools for running SEO, SEM, and PPC projects, and for analyzing your rivals' best online tactics. The plan can accommodate one team member and provides 4,000 searches per day, 10,000 results per report for both website and backlink analysis, and a monthly limit of 1 million export rows.
  • Standard Plan: The Standard plan, at $149 per month or $119 per month when billed annually, is ideal for established in-house teams and marketing agencies. This package provides all Lite features and more, including access for three users, branded reports, and extended interface and API credits.
  • Advanced Plan: Priced at $299 per month, or $239 per month when billed annually, the Advanced plan offers value to large marketing agencies and large in-house teams with an extensive need for data. The plan includes everything from the Standard package with access for five users, and even more extended interface and API credits.
  • Enterprise Plan: Finally, the Enterprise plan, for $499 per month or $399 per month when billed annually, is perfect for industry leaders. This plan features all Advanced offerings and more, allowing up to seven users, providing White Label reports, and further extending interface and API credits.

Remember, Serpstat is about saving your time, and they aim to make you feel comfortable while using their platform. You can even schedule a personal demonstration to get a more in-depth look at the platform before deciding which plan is right for you.

It's worth noting that all plans include access to 230 Google databases and have credits for site, keywords, and links analysis.

There's also an option for Local SEO with Serpstat's listing and reputation management tool at an additional cost of $20 per location.

Long-term subscription discounts are available, and Serpstat allows you to sign up for free to test the platform. Get basic access and daily credits, no bank card is required, and no hidden fees.

Ready to turbocharge your SEO with Serpstat?

With its well-structured pricing tiers, Serpstat is a versatile SEMRush alternative that offers a comprehensive suite of SEO tools for every budget.

Subscribe to Serpstat

2. SE Ranking – All-in-one SEO software for marketers

#2|All-in-one SEO software for marketers.

  • Comprehensive keyword research
  • Competitor analysis
  • Site audit and optimization
  • Backlink monitoring

SE Ranking

SE Ranking provides marketers with a comprehensive suite of SEO tools, ranging from keyword research to backlink monitoring. Whether you're a professional marketer or business owner, SE Ranking can help you achieve higher search engine rankings and improve your online visibility.

SE Ranking is a robust SEO platform designed to cater to the needs of businesses, agencies, and freelancers alike. It provides a complete toolkit for perfecting your SEO strategy, offering functionalities such as SEO monitoring, rank tracking, website auditing, backlink monitoring, on-page SEO checks, SEO research, and more.

The SE Ranking too, just like SEMRush, leverages advanced data processing algorithms to deliver unique insights, making it a cutting-edge SEO solution.


seranking semrush ahrefs alternative

SE Ranking offers several key benefits:

  1. Comprehensive SEO Toolkit: From SEO monitoring and rank tracking to website audit and backlink monitoring, SE Ranking provides a range of tools to help perfect your SEO strategy.
  2. Advanced-Data Processing Algorithms: SE Ranking relies on advanced algorithms for delivering unique insights to help your business grow.
  3. Flexible Pricing: SE Ranking offers feature-rich packages at fair pricing, allowing businesses to scale their subscription as their needs grow.
  4. Integrations: SE Ranking can be combined with other data sources like Google Search Console, Zapier, Looker Studio, and more for maximum impact.

Pros and Cons Compared to SEMRush


  1. SE Ranking offers a comprehensive toolkit for SEO, including several functionalities that match and sometimes exceed the ones offered by SEMRush.
  2. It boasts advanced data processing algorithms and a large database of keywords and domain profiles for unique insights.
  3. Its flexible pricing structure is designed to accommodate businesses of varying sizes and budgets.


  1. SEMRush offers a wider array of tools beyond just SEO, including social media, content marketing, and competitive analysis tools.
  2. SEMRush has been around longer and is more well-established in the industry, giving it a wider base of user testimonials and reviews.
  3. The learning curve for SE Ranking might be steeper for some users, as it contains a multitude of features and advanced options that might not be as user-friendly as those of SEMRush.

How to Get Started

To get started with SE Ranking, you can sign up for a free trial on their website. No credit card is required. After signing up, you can start using the platform's tools and features to perfect your SEO strategy. For any inquiries or further assistance, SE Ranking offers support and training.


SE Ranking offers three main pricing plans:

  • Essential Plan: Ideal for freelancers and newbies, priced at $31.20/month when billed annually.
  • Pro Plan: Designed for small agencies and teams, priced at $71.20/month when billed annually.
  • Business Plan: Suitable for mid-size agencies and businesses, priced at $151.20/month when billed annually.

Each plan comes with a different set of features and the number of user seats, projects, keywords for daily checks, etc., varies according to the selected plan.

SE Ranking also offers additional features as separate packages, such as Content Marketing and Local Marketing, at additional costs.

For businesses with unique needs, SE Ranking provides the option to customize a plan.

3. Ahrefs

ahrefs seo tool alternatives

Ahrefs is an SEO toolset trusted by marketers from the world's leading companies, including Dell, Adidas, UBER, and many more.

Just like SEMRush, it offers a variety of features, such as keyword research, site audit, backlink analysis, and competitor analysis.

These features combined help businesses grow their search traffic, make strategic decisions, and ultimately increase their online visibility.

One of the significant advantages of Ahrefs over SEMRush is its extensive backlink database, which stands as the largest in the SEO industry as of the time of this writing.

Benefits of Ahrefs vs. SEMRush

  • Large backlink database: Ahrefs boasts the most extensive backlink database among all SEO tools. Its web crawler, AhrefsBot, ranks as the most active, offering detailed, reliable, and up-to-date data about your site's backlinks.
  • Comprehensive feature set: Ahrefs provides an all-in-one SEO toolset, including site explorer, site audit, keywords explorer, content explorer, and rank tracker. It empowers you to analyze your competitors, optimize your website, find keywords your customers are searching for, discover content ideas, and track your ranking progress.
  • Best in Class SEO Data: Trusted by 67% of SEO professionals as their SEO metric of choice, Ahrefs' data and metrics are regarded as the most reliable in the SEO industry.


  • Easy-to-use interface: Ahrefs has an intuitive interface, making it straightforward for users to navigate through its robust features.
  • Accurate data: Ahrefs provides reliable and accurate data, a feature lauded by marketing experts. Its insights and data help make strategic decisions that positively impact your SEO efforts.
  • Regular updates and improvements: Ahrefs continuously evolves, introducing regular updates and improvements to its platform. This commitment ensures users always have access to the most current and effective tools.


  • Free Accounts But No Free Trial: Free accounts allow virtually anybody to use the Ahrefs tool, but unlike SEMRush, Ahrefs does not offer a free trial of their premium features without payment.
  • Pricey: Although Ahrefs provides excellent value, its cost can be a barrier for some small businesses or beginners.
  • Can be overwhelming for beginners: Some features, such as the site audit, may seem overwhelming for beginners due to the depth and breadth of information.

How to get started

To get started with Ahrefs, visit their website and sign up for a free account. You'll have unrestricted access to all features that are available for free users, forever, which gives you more than enough time to decide if a subscription is right for your needs.


Ahrefs offers different pricing options to suit various needs.

  • Lite Plan: The Lite plan is perfect for small businesses and hobby projects, starting at $99/mo.
  • Standard: The Standard plan is excellent for freelance SEOs and marketing consultants, beginning at $199/mo.
  • Advanced: For lean in-house marketing teams, the Advanced plan starts at $399/mo, and the …
  • Enterprise Plan: This is ideal for agencies and enterprises, starting at $999/mo.

Ahrefs continues to improve its platform, driven by a passion for tech and SEO. Their ultimate goal is to build a search engine that shares profit with content creators, showing their commitment to not just their customers but also to the broader web ecosystem.

Embrace Ahrefs, and join the ranks of top businesses experiencing increased visibility, traffic, and SEO performance.

Ready to give Ahrefs a try? Sign up for a free account now and explore the full potential of this comprehensive SEO toolkit!

4. SpyFu

spyful vs surfer seo semrush alternatives

Similar to SEMRush, SpyFu offers a wide array of features like keyword research, SEO competition analysis, PPC competitor monitoring, and SEO reports. These capabilities collectively help businesses optimize their search visibility, make well-informed decisions, and grow their online presence.

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A significant advantage of SpyFu over SEMRush is its extensive historical data, offering valuable insights into competitors' long-term strategies and performance.

Endorsed by many industry experts for its data accuracy and constant updates, SpyFu is a reliable choice for marketing and SEO needs.

Benefits of SpyFu vs. SEMRush

  • Extensive Historical Data: SpyFu's unique selling point lies in its vast historical data, dating back over a decade. This data helps users uncover their competitors' long-term strategies and make informed decisions.
  • Diverse Feature Set: SpyFu provides a complete SEO and PPC toolkit, including keyword research, competition analysis, and ad history. It enables you to understand your competitors better, optimize your online strategy, find profitable keywords, and monitor your ranking progress.
  • Data Accuracy: Trusted by many professionals for its accuracy, SpyFu's data and metrics offer insights that are highly reliable in the SEO and PPC industries.

Pros of SpyFu compared to SEMRush:

  • Cost: SpyFu tends to be more affordable than SEMRush, which may make it a better option for smaller businesses or individual marketers.
  • User-friendliness: Some users find SpyFu's interface more intuitive and easier to navigate compared to SEMRush.
  • Historical Data: SpyFu has more extensive historical data, going back up to 17 years, which might provide more insights into long-term trends.

Cons of SpyFu compared to SEMRush:

  • Limited Tools: SEMRush offers a wider range of tools for SEO, content marketing, social media, and competitive research. It has more features for on-page SEO analysis, backlink tracking, and social media monitoring.
  • Limited Data: SpyFu mainly focuses on Google data, while SEMRush provides data across multiple search engines.
  • Real-time Data: SEMRush updates its data more frequently and provides real-time tracking, while SpyFu's updates can sometimes be slower.
  • Customization: SEMRush provides more options for custom reports compared to SpyFu.
    SEMRush also provides a more international focus, supporting data for a larger number of countries and languages compared to SpyFu.

Remember, both tools have their strengths and weaknesses. The choice between them will depend on your specific needs, budget, and preference.

How to Get Started

To get started with SpyFu, visit their website and sign up for an account. Their basic features are available for free users, which gives you ample time to explore the tool and decide if it's the right fit for your needs.


SpyFu offers various pricing tiers to fit different needs.

  • Basic Plan: Ideal for small businesses and individuals, starting at $39/mo.
  • Professional Plan: Great for freelance SEOs and marketing consultants, starting at $78/mo.
  • Team Plan: Best for small marketing teams, starting at $299/mo.

SpyFu is committed to providing the most accurate and comprehensive SEO and PPC data to its users. Their goal is to offer tools that are beneficial to marketers, businesses, and the SEO community.

Embrace the power of SpyFu, and join the ranks of successful businesses achieving improved visibility, traffic, and SEO performance.

Ready to give SpyFu a try? Sign up for an account now and explore the possibilities with this robust SEO and PPC toolkit!

5. SEO PowerSuite

seopowersuite seo powersuite semrush alternative

SEO PowerSuite is an all-inclusive SEO software solution favored by over two million users seeking to grow their businesses online.

A comprehensive SEO platform, SEO PowerSuite brings together essential SEO tools, such as an SEO analysis tool, keyword research tools, backlinks checkers, content editors, and PPC ads optimization.

With a robust and diverse toolset, SEO PowerSuite aids SEO newbies and experts in running campaigns of any caliber effectively.

Considered a G2 Leader for SEO Software, SEO PowerSuite's customizable features, competitive pricing, and automation capabilities have led to its widespread endorsement.

This makes it one of the few best tools similar to SEMRush.


  • One-stop SEO software: SEO PowerSuite is your single solution for all SEO needs. It combines keyword research tools, backlinks checkers, content editors, and PPC ads optimization in one place, making it an efficient choice.
  • Automated SEO workflow: SEO PowerSuite enables you to automate your SEO tasks. You can schedule tasks for any time and frequency, having all your SEO data ready whenever needed.
  • Branded SEO reports: SEO PowerSuite's reports are white-label, customizable, and responsive, enabling you to create professional SEO reports with ease.


  • Covers all SEO needs: This tool covers the full spectrum of SEO activities, including keyword research, on-page SEO optimization, content optimization, backlink research, competitor analysis, and progress tracking.
  • In-depth data: The data provided by SEO PowerSuite is quite comprehensive. This gives users more opportunities for fine-tuning their SEO strategies.
  • Adaptable and scalable: Whether for individual bloggers, small businesses, or large corporations, SEO PowerSuite can adapt to various needs and scales.


  • Software downloads: Unlike SEMRush, which is an online platform, SEO PowerSuite requires downloading software onto your computer. This might be seen as a con for those who prefer using online tools or don't want to download additional software.
  • Pricing: Based on the description, SEO PowerSuite can be quite pricey. While exact details aren't provided, this could be a con for individuals or businesses on a budget.
  • Less user-friendly: With a steep learning curve, especially for beginners, this tool might be less user-friendly than others.

How to get started

Visit SEO PowerSuite's website and download the platform. You can start with a free account and upgrade to a premium plan if it meets your requirements.


SEO PowerSuite offers different pricing options to suit various needs.

  • Free: The Free plan allows unlimited evaluation and includes basic features.
  • Professional: Aimed at in-house use, the Professional plan costs $299/year with a subscription fee.
  • Enterprise: Designed for client work, the Enterprise plan costs $499/year with a subscription fee.

Trusted by millions of users, SEO PowerSuite is committed to providing an all-inclusive platform for SEO needs. Give SEO PowerSuite a try and experience seamless SEO operations today.

6. seoClarity – The AI-Powered Enterprise SEO Platform

seoclarity seo clarity semrush alternative

seoClarity is an enterprise SEO platform that harnesses the power of artificial intelligence to provide comprehensive data analysis, enabling users to discern valuable insights and take appropriate actions.

This trusted platform, recognized by over 3,500 brands, enterprises, and agencies including big names like Orbitz, Samsung, AutoTrader, Expedia, and Overstock, offers transformative solutions for those currently using rank trackers, multiple SEO tools, or other SEO platforms. Its reputation for being a dynamic, all-encompassing SEO tool is well-earned, as evidenced by the positive reviews it consistently garners, making it one of the best SEMRush alternatives for your digital marketing and SEO needs.

Benefits and Pros of Using seoClarity (compared to SEMRush)

One of seoClarity's standout benefits is its ability to drive dramatic organic search traffic growth, as demonstrated by numerous case studies.

For example, businesses such as B2B Ecommerce Site, Thirty Madison, PM Digital, a Luxury Beauty Brand, and SpareFoot have all experienced impressive success through its implementation.

Compared to SEMRush, seoClarity's comprehensive, AI-driven insights and dynamic solutions are some of its most notable advantages.

Cons of Using seoClarity (compared to SEMRush)

While seoClarity offers an exceptional range of features, it may present a steeper learning curve for users than SEMRush.

The platform's deep level of analysis and functionality can also seem overwhelming compared to the simpler interface of SEMRush.

However, with its abundant resources and responsive support, mastering the platform is an easily achievable endeavor.

How to Get Started with seoClarity

Getting started with seoClarity involves choosing from their range of flexible plans, all designed to accommodate scalable growth and avoid artificial limitations. They also encourage potential users to request a free demo to understand better how the platform can revolutionize their SEO efforts.

Pricing Structure of seoClarity

  1. Essentials: Tailored to your needs, this package is priced based on the number of keyword search queries, with a minimum of 5,000 keyword queries. It includes daily rank tracking, initial configuration, and setup, ongoing live chat, and email support, along with unlimited users.
  2. Core: Priced at a starting rate of $3,000/month, this package is perfect for brands with small to medium-sized teams and covers under 5,000 keyword queries and 1 domain. It offers full capabilities to structure and scale SEO and provides a dedicated Client Success Manager and an SEO Professional Services Advisor.
  3. Professional: Ideal for brands with global SEO teams, this package starts at $4,500/month and caters to 5,000+ keyword queries and multiple domains. It includes all benefits of the Core plan, plus advanced technical SEO capabilities, the highest tier of support and SLAs, and prioritized contributions to the Product Roadmap.
  4. Agency: This package, specifically designed for agency teams, incorporates all Core capabilities and offers unlimited users. The minimum requirement includes 10 client domains with 200 keywords per domain.

To enhance your SEO efforts, seoClarity also provides optional add-ons such as an SEO Automation Platform, On-Page SEO Monitoring, Content Marketing Services, and more.

7. Raven Tools

raventool tool semrush alternative

Raven Tools, another noteworthy alternative to SEMRush, is an all-in-one SEO and marketing reporting tool designed to boost your SEO results and improve client reporting. It not only helps grow your business by enhancing both organic and paid traffic but also boosts conversions, leading to new customers and increased client retention. With Raven Tools, clients and executives are kept in the loop through simple yet detailed KPIs that span multi-channel campaigns, enabling them to gain a clear understanding of campaign performance.

Benefits and Pros of Using Raven Tools (compared to SEMRush)

  • One notable advantage of Raven Tools is its ability to create beautiful SEO reports swiftly. Its well-designed graphs, charts, and customizable widgets allow you to showcase any KPI across hundreds of clients.
  • Unlike SEMRush, Raven Tools' website audits analyze your site to identify both desktop and mobile SEO issues that might be affecting your rankings on search engines.
  • It also automatically generates a comprehensive report, listing all on-page technical site problems and optimization opportunities in order of severity, providing a clear roadmap for improvements.

Cons of Using Raven Tools (compared to SEMRush)

While Raven Tools provides powerful features for SEO and reporting, it might not be as comprehensive as SEMRush in terms of keyword research and competitor analysis. However, it does make up for this with its superior reporting and site auditing features.

How to Get Started with Raven Tools

Getting started with Raven Tools is straightforward. They offer the ability to connect all your SEO, marketing, and advertising data to your marketing reports, integrating both paid social and organic data into one platform.

Raven Tools is trusted by thousands of agencies, in-house marketers, media companies, and freelancers, making it a reliable choice for all your SEO and reporting needs.

Raven Tools Pricing Structure

Raven Tools offers several pricing plans to cater to different business needs:

  1. Small Biz: For $39/month or $468/year (prepaid), you get 2 domains/campaigns, 2 users, and 1,500 position checks.
  2. Start: For $79/month or $948/year (prepaid), this plan provides 20 domains/campaigns, 4 users, and 15,000 position checks.
  3. Grow: Priced at $139/month or $1668/year (prepaid), you'll get 80 domains/campaigns, 8 users, and 20,000 position checks.
  4. Thrive: For $249/month or $2988/year (prepaid), this offers 160 domains/campaigns, 20 users, and 25,000 position checks.
  5. Lead: Priced at $399/month or $4788/year (prepaid), you get 320 domains/campaigns, 40 users, and 30,000 position checks.

For those needing more users, domains, keywords, crawls, or backlinks, Raven Tools offers custom Enterprise pricing.

All of the above plans include 45 advanced tools and data aimed at boosting your SEO and reporting. Choose the plan that best suits your needs and scale as your business grows.

8. Advanced Web Ranking (AWR)

advanced web ranking rank tracking software semrush alternative

Advanced Web Ranking (AWR) is a reliable SEO tool designed for tracking website rankings accurately across different devices, search engines, and languages.

This user-friendly tool offers daily, weekly, and on-demand updates, presenting the data neatly in white-label reports that are easily accessible from any device.

With an extensive client base of over 24,000 leading brands and agencies worldwide, AWR is a highly recommended tool for businesses aiming to grow their digital presence.

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AWR offers several unique benefits for businesses, including:

  1. Reliable Website Rankings: Provides fresh and accurate rankings across any device, search engine, or language, with on-demand ranking updates gathered in 1 hour.
  2. Custom SEO Reporting: Allows for the creation of engaging SEO reports that can be shared with clients in minutes. The reports can be fully customized in terms of data and layout.
  3. Competitor Research: Provides thorough and actionable insights into the competitive landscape, with the ability to discover competitors and monitor SERP performance side-by-side.

Pros and Cons Compared to SEMRush


  1. Offers in-depth competitor analysis, including discovery and insights, SERP performance monitoring, snapshots, and evolution over time.
  2. Allows for full customization of SEO reports, with an easy-to-use report editor.
  3. Provides unlimited ranking projects, a feature not typically offered by other platforms, including SEMRush.


  1. While SEMRush offers a more comprehensive set of SEO tools, AWR primarily focuses on rank tracking, which may limit its functionality for some users.
  2. SEMRush provides a broader scope of data insights, including backlink analysis and social media tracker, which AWR lacks.

How to Get Started

To get started with AWR, simply go to their website and click on the “Start FREE trial” button. No credit card information is required for the trial period. The free trial offers all features for 30 days, allowing you to explore and experience the tool's capabilities before committing to a subscription.


Advanced Web Ranking offers several pricing options to cater to different needs:

  1. Pro Plan – $99/month, designed for small businesses, offering 7,000 keywords, unlimited projects, and additional features.
  2. Agency Plan – $199/month, targeting agencies and mid-sized businesses, offering 14,500 keywords, all Pro features, plus more.
  3. Enterprise Plan – $499/month, ideal for large agencies and enterprises, offering 35,500 keywords and all Agency features.
  4. Custom Plan – starting from $700/month, offering over 50,000 keywords, all Enterprise features, plus custom billing quotes, enterprise scaling, and more.

Remember that you can save 10% by opting for annual payments.

9. SEOQuake

seoquake semrush alternative

As a SEMRush competitor with a twist, SEOquake does not make you find your way to a dashboard on a particular website any time you want it to work, before it works, instead, it tags along with you while you browse.

SEOQuake is a powerful SEO toolbox available as a browser extension. It provides comprehensive data on various SEO parameters of any webpage you visit.

Its ability to conduct on-page SEO audits in real-time, examine internal and external links, compare domains and URLs, and export all data into a file makes it a convenient tool for SEO professionals and digital marketers.


SEOquake presents several compelling benefits:

  1. High-Speed Analysis: The tool enables quick SEO analysis of any webpage. All it takes is one click, and in one second, you have the information you need.
  2. Real-Time SEO Audit: SEOquake checks your web page's SEO health with a real-time diagnosis feature, helping you identify and fix optimization issues that occur with modern search engines.
  3. Link Examiner: The tool provides details behind both internal and external links on any webpage, including URLs, anchor texts, and link types.
  4. SEO Showdown: This feature allows you to compare multiple domains and URLs for a variety of SEO parameters on the go and export your results into a dynamic and fully adjustable report.

Pros and Cons Compared to SEMRush


  1. SEOquake is free and easy to use. It's available as a browser extension, which makes it accessible and convenient for quick SEO checks.
  2. It provides a fast, on-the-fly examination of a web page's SEO, which is a great feature for real-time auditing and analysis.
  3. The ability to compare multiple domains and URLs in real-time is a unique feature not present in SEMRush.


  1. While SEMRush offers a more comprehensive suite of SEO tools, SEOquake primarily focuses on on-page SEO audits and real-time analysis, limiting its functionality to more complex SEO strategies.
  2. SEMRush provides more in-depth keyword research and backlink analysis tools, which SEOquake lacks.

How to Get Started

Getting started with SEOquake is straightforward. Visit their website and install the SEOquake browser extension for free. It is available for various browsers including Chrome, Firefox, Opera, and Edge. Once installed, the tool allows you to check any webpage for a variety of SEO parameters.


SEOquake is completely free to use. Simply install the browser extension and start using it without any subscription or payment. This makes it an attractive and cost-effective alternative for those seeking basic on-the-fly SEO analysis and auditing.

10. SEOlytics

seolytics semrush alternative

SEOlytics is a full-service SEO tool that provides solutions to boost website traffic and revenue through high authority backlinks from real, organic traffic websites.

It offers next-level SEO, content marketing, quality do-follow links, guest posts, outreach-based niche edits, link insertions, conversion rate optimization, and more.

SEOlytics primarily aims to support businesses in growing their digital presence through enhanced SEO and content marketing practices.


SEOlytics offers several benefits:

  1. Credible Linking Sources: SEOlytics ensures your website links to verified and credible websites, improving the SEO value of your site.
  2. High Authority Website Links: SEOlytics focuses on gaining high authority backlinks, which are crucial for improving your website's ranking in search engine results.
  3. Content Marketing: The platform helps in promoting your website through best content marketing practices.
  4. Guest Posts & Link Insertion: SEOlytics allows guest posts on high DA websites and niche edit link insertions to get you links from mature and existing blog posts.

Pros and Cons Compared to SEMRush


  1. SEOlytics specializes in high-quality link placements, which can greatly improve your site's visibility and ranking.
  2. It offers a more personalized approach to SEO and content marketing, with a particular emphasis on gaining high-authority backlinks.
  3. The platform boasts a significant amount of experience (16+ years) in the field of SEO.


  1. Unlike SEMRush, SEOlytics does not provide a comprehensive suite of tools for keyword research, social media tracking, or competitive analysis.
  2. Pricing is not transparent or readily available on the website, which could be a deterrent for some potential users.
  3. SEMRush, being a larger platform, has a broader range of features and a more extensive user base, making it a more established and versatile choice for many businesses.

How to Get Started

To get started with SEOlytics, visit their website and reach out through the “Contact Us” option. The team at SEOlytics will then guide you through the process, which includes promoting your website, processing the data, exploring high-rank links, performing analysis, guest post link creation, and niche edit link insertion.


Pricing for SEOlytics is based on a customer's specific needs. It's advisable to reach out directly to SEOlytics for a detailed quote based on your specific requirements and objectives.

11. Moz

moz vs surferseo surfer seo semrush alternative

Moz is another renowned best alternative to SEMRush in the world of SEO, relied upon by prominent brands, including Zillow, Trivago, and Aaron's, among many others.

With a comprehensive suite of SEO tools including Moz Pro, Moz Local, and Moz Links API, it offers key functionalities like site auditing, keyword research, backlink analysis, and local SEO management, designed to enhance your site ranking.

One of the striking features of Moz is its SEO toolbar called MozBar, providing you with essential SEO metrics as you surf the web.

Also trusted by a large community of SEO professionals just like SEMRush, Moz offers data accuracy and is known for its learning resources and 24/7 online support.

Benefits of Moz vs. SEMRush

  • Comprehensive SEO Toolset: Moz Pro stands out as an all-in-one SEO toolset providing site audits, rank tracking, backlink analysis, and keyword research, among other things. Moz Local further enhances its offerings by focusing on local SEO.
  • Accurate Metrics: With MozBar, you have access to crucial SEO metrics in real time, providing valuable insights on the go.
  • Learning Resources: Moz takes you on an SEO journey from a beginner to an expert with their wide array of resources including guides, webinars, and an active community forum.
  • 30-day free trial: Unlike many other tools, Moz offers a generous 30-day free trial for its Pro plan, giving you ample time to explore and assess its features.


  • User-friendly interface: Moz is known for its intuitive and user-friendly interface, making it easy for users to navigate and leverage its comprehensive feature set.
  • Reliable Data: Just like Ahrefs, Moz provides accurate and reliable data, enabling you to make well-informed SEO decisions.
  • Continuous Development: Moz is constantly evolving, offering regular platform updates to ensure you always have the most current tools at your disposal.


  • Costly for smaller businesses: Although Moz provides immense value, its cost might seem steep for small businesses or beginners.
  • Less extensive database: Compared to Ahrefs, Moz's backlink and keyword databases are not as extensive.

How to get started

To get started with Moz, you can sign up for a 30-day free trial of the Moz Pro plan on their website. This will give you unrestricted access to all of its features, providing you with ample opportunity to determine if a subscription is suitable for your needs.


Moz offers several pricing tiers to accommodate various needs.

  • The Standard Plan: perfect for those new to SEO or needing the basics, starts at $99/mo.
  • The Medium Plan: The most popular and suitable for most users, comes in at $179/mo.
  • The Large Plan: Available for $299/mo, For businesses and agencies that are serious about search.
  • The Premium Plan is offered at $599/mo, for large SEO-focused agencies and in-house marketing teams.

Yearly payments come with a 20% discount.

Moz has a reputation for staying ahead of the curve, continually enhancing its platform and offerings.

With Moz, you're not only getting a set of SEO tools, but you're also joining a community that's committed to helping you succeed in your SEO journey.

Ready to try Moz? Sign up for their 30-day free trial today and tap into the full potential of this comprehensive SEO toolset!

12. Similarweb

similarweb digital marketing tool semrush alternative

Similarweb is a comprehensive digital market intelligence platform that delivers insights on web traffic, keyword performance, audience engagement, and digital strategy for any website or app.

As one of the best SEMRush alternatives, Similarweb is trusted by global brands such as Google, Adobe, and Walmart, to optimize their online presence and drive increased ROI.


Similarweb allows users to analyze their competitive landscape effectively and gain in-depth insights into audience behavior, SEO and PPC performance, brand performance, and more. It provides a thorough digital research capability to understand industry trends and audience interests, thus enabling informed decision-making and strategic planning.

Pros and Cons

Pros compared to SEMRush:

  • Similarweb provides a broader range of digital intelligence, encompassing website and app analysis, industry research, and audience research.
  • It offers a unique TrafficMeter™ browser extension, providing on-the-go access to traffic data and insights.
  • DigitalRank(TM), Similarweb's proprietary ranking system, provides a comprehensive measure of a digital brand's performance.
  • It offers a deeper focus on shopper intelligence, providing insights into customer journeys, brand performance, product optimization, and on-site searches.

Cons compared to SEMRush:

  • Similarweb's pricing details are not publicly disclosed, which could be a barrier for some users.
  • Unlike SEMRush, Similarweb does not appear to have a clear focus on backlink analysis, which is a crucial part of SEO.

How to get started

To get started with Similarweb, visit their official website and select the solution that best fits your needs. You can choose from Digital Marketing Intelligence, Digital Research Intelligence, Sales Intelligence, Stock Intelligence, and Shopper Intelligence.

Similarweb also offers a starter package for competitive intelligence analysis. Request a custom quote by contacting Similarweb's team directly.


Similarweb offers custom pricing based on the specific needs of a business, and interested users are encouraged to contact them directly for a quote.

However, their Starter package for Competitive Intelligence begins at $167 per month. This package includes insights on competitors’ web traffic and engagement, keyword and traffic source data, industry-level benchmarks, and tools for keyword and ad research, among others.

13. BrightEdge

brightedge seo tool semrush alternative

BrightEdge is a sophisticated SEO and content marketing platform that offers real-time research, recommendations, and rankings, bringing all essential SEO tools under one umbrella. Even though it is more a service than an SEO software, it is still one of the best SEMRush alternatives that equips businesses with the ability to engage customers across their entire journey, from search to social, and mobile to local on a personal level.

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BrightEdge offers insights into what customers are searching for, enabling businesses to anticipate and meet their needs before competitors do. It provides comprehensive tools for creating a content marketing strategy that targets, performs, and delights. The platform also bridges the gap between digital and physical locations with intelligent content and prioritizes mobile consumers to win micro-moments.

Pros and Cons

Pros compared to SEMRush:

  • BrightEdge provides real-time SEO research, recommendations, and rankings, which can help businesses stay ahead of the curve.
  • It offers deep data and web-wide context to optimize SEO efforts.
  • BrightEdge focuses on customer engagement across the entire journey, including search, social, mobile, and local, which provides a more holistic approach than SEMRush.
  • It has a strong focus on content creation, helping businesses build high-performing, high-quality content.

Cons compared to SEMRush:

  • BrightEdge's pricing is personalized and not publicly disclosed, which can make it difficult for businesses to budget for its services.
  • Unlike SEMRush, BrightEdge does not appear to offer competitive analysis tools, which are essential for understanding a company's position in the market.

How to get started

To get started with BrightEdge, visit their official website and explore their offerings. The platform is tailored to different roles including SEOs, Digital Marketers, Content and Demand Generation Marketers, and CMOs/Executives.

Once you have identified the solutions that align with your business needs, reach out to BrightEdge to discuss pricing and setup.


BrightEdge's pricing is personalized according to each customer's specific needs. To get a quote, you would need to contact BrightEdge directly through their website or by phone.

This tailored approach ensures that each client receives a package that suits their unique requirements, although it may take more effort and time to get set up.

14. Sistrix

Sistrix software semrush alternative

Sistrix is a comprehensive all-in-one SEO software designed to help you improve your online visibility, analyze competitors, resolve on-page issues, and create compelling content.

Besides Google, it also provides tools for optimizing your presence on other platforms like Amazon and Instagram. Being trusted by world-class companies, Sistrix has established itself as a robust market leader in the SEO software realm, making it one of the best SEMRush alternatives.


  • Sistrix is designed to provide better rankings, increased visibility, and effective content creation.
  • It offers the tools to analyze competitors and uncover their success secrets, enabling you to gain an unfair advantage.
  • Sistrix is also an ideal platform for resolving on-page website issues, improving organic traffic, and creating perfect content that will impress and convince your visitors.
  • Furthermore, it extends beyond Google, offering tools for Amazon, Instagram, and other platforms.

Pros and Cons

Pros compared to SEMRush:

  • Sistrix provides a visibility index which is a standard for measuring the success of search engine optimization.
  • It offers data protection based in Germany, ensuring all data is held exclusively within Europe.
  • Unlike SEMRush, Sistrix provides personal support from Sistrix experts, not chatbots.
  • Sistrix has a broad range of SEO tools that extend beyond Google to platforms like Amazon and Instagram.

Cons compared to SEMRush:

  • The starter package of Sistrix provides only a limited data history of 3 months, while SEMRush typically offers more extensive historical data.
  • The functionality of Sistrix's lower-tier packages can be somewhat limited compared to SEMRush.

How to get started

Getting started with Sistrix is straightforward. Visit the Sistrix website and choose the package that best suits your business needs. Whether you're a freelancer, a small startup, or a large enterprise, Sistrix has a package for you. Once you've selected your package, you can book directly from the website and start optimizing your online presence.


Sistrix has a tiered pricing model catering to various business needs:

  • 1. Start: For freelancers, SEO beginners, and startups at €99/month. It includes features like measuring success on Google with the Visibility Index and fixing on-page website errors.
  • 2. Plus: For small businesses with growth ambitions at €199/month. It includes all Start features and additional tools for content marketing & text optimization, and in-person workshops for growing toolbox skills.
  • 3. Professional: For agencies and expanding businesses at €349/month. It includes all Plus features, complete data history going back 13 years, and access to API for systems integration.
  • 4. Premium: For large enterprises, power users, and experts at €599/month. It includes all Professional features and extensive export credits, projects, and keyword tracking.

For businesses with unique needs, Sistrix also offers a tailored Enterprise solution. Note that prices exclude taxes.

15. Ubersuggest

ubersuggest keyword research semrush alternative

Ubersuggest is another awesome tool like SEMRush on our list.

Designed to help you win the SEO game, this robust tool is the brainchild of the renowned digital marketer, Neil Patel.

It provides a wealth of features, from keyword suggestions to backlink data, content ideas, and a comprehensive SEO analyzer.

Ubersuggest allows you to dissect your competitors' SEO, content marketing, and social media strategies, equipping you with actionable insights to optimize your own strategy.


  • Competitor Analysis: Ubersuggest offers an in-depth analysis of your competitors' strategies, providing insights into their successful content, keywords, and backlink profiles.
  • Keyword Suggestions: You will get hundreds of keyword ideas from head terms to long-tail phrases. The tool also displays volume, competition, and even seasonal trends for each keyword.
  • Content Ideas: Ubersuggest identifies the most shared content pieces in your niche and checks their backlink profiles. This helps you generate content topics that resonate with your audience.
  • Backlink Data: This feature allows you to see the content in your industry that people are linking to, enabling you to devise a plan to build quality backlinks.


  • Extensive keyword research and competitor analysis capabilities.
  • Provides insightful content ideas based on high-performing keywords.
  • The backlink data feature helps to build a solid backlink profile.
  • It is relatively more affordable than other similar SEO tools like SEMRush.


  • While Ubersuggest provides a lot of valuable data, its reporting features may not be as comprehensive as SEMRush's.
  • It may not offer as many tools for technical SEO analysis.
  • There could be limitations in terms of multi-lingual and multi-region SEO analysis compared to SEMRush.

How to get started

To get started with Ubersuggest, simply visit their website and enter a domain or a keyword in the search bar. After hitting “SEARCH,” you'll gain access to data about the domain or the keyword. You can also sign up for a free trial or a subscription to access more advanced features.


Ubersuggest offers three pricing tiers:

  • Individual: Suitable for solo entrepreneurs and small businesses managing one website. Priced at $12/month.
  • Business: Ideal for small & medium businesses managing 2-7 websites. Priced at $20/month.
  • Enterprise: Designed for large businesses & agencies managing 8-15 websites. Priced at $40/month.

All plans come with a 7-day free trial. Furthermore, Ubersuggest offers $5/month add-ons for additional features, providing an affordable SEO solution for businesses of all sizes.

16. HubSpot SEO Marketing Software

hubspot-seo-marketing-software semrush alternative

As one of the best SEMRush alternatives, HubSpot SEO Marketing Software offers a comprehensive, integrated suite of SEO tools that cater to businesses of all sizes.

It allows users to optimize their content, create strategic SEO plans, and track the ROI of their efforts. HubSpot's easy-to-use platform seamlessly integrates with its content management tools, enabling businesses to build authority in search, optimize their websites, and increase organic traffic.


HubSpot SEO Marketing Software provides several advantages that make it a viable alternative to SEMRush. The platform offers:

  • Comprehensive SEO tools: HubSpot provides various SEO tools that help in optimizing keywords, planning content strategies, tracking SEO performance, and generating detailed reports.
  • Seamless integration: The platform can easily integrate with other HubSpot tools, such as its content management system (CMS), for a holistic approach to SEO.
  • Actionable insights: HubSpot offers data-driven recommendations to optimize your site, improve ranking, and increase traffic.
  • Excellent support: HubSpot offers 24/7 support, tailored onboarding, and free online training for its users.


  • HubSpot provides a complete, integrated suite of SEO tools for businesses of all sizes.
  • Its platform is user-friendly, with a focus on simplifying the SEO process.
  • HubSpot offers in-depth, data-driven insights for effective SEO optimization.
  • It provides excellent support, with 24/7 customer service, tailored onboarding, and free online training.
  • The software seamlessly integrates with HubSpot's other products, such as its content management system (CMS).


  • Compared to SEMRush, HubSpot's pricing can be more expensive, especially for small businesses or startups.
  • While HubSpot offers a comprehensive suite of SEO tools, it may not offer as many specific, specialized features as SEMRush.
  • Some users might find the platform's vast array of features overwhelming at first.

How to Get Started

To get started with HubSpot SEO Marketing Software:

  1. Visit the HubSpot website and request a demo of the SEO marketing software.
  2. Once you're comfortable with the tools and features, select a pricing plan that suits your business needs.
  3. Upon payment, you'll have access to the suite of tools, recommendations for optimization, and the ability to integrate the software with HubSpot's content management tools.
  4. You can reach out to HubSpot's support team for help with setup and onboarding.


HubSpot SEO Marketing Software offers two main pricing plans:

  • The Professional plan starts at $800/month (billed annually) and includes 2,000 marketing contacts, campaign reporting, omnichannel marketing automation, custom reporting, and more. It comes with a one-time onboarding fee of $3,000.
  • The Enterprise plan starts at $3,600/month (billed annually) and includes 10,000 marketing contacts, custom behavioral events, multi-touch revenue attribution, custom objects, and more. It comes with a one-time onboarding fee of $6,000.

Both plans come with a range of features, but the specific features available depend on the plan you choose. You can refer to HubSpot's pricing page for a comprehensive list of features and details.

Why Use SEMRush Alternatives?

1. Cost

SEMRush is a paid tool, and while it offers a 14-day free trial, you'll eventually have to pay for a subscription.

Depending on your needs, the cost of SEMRush can quickly add up.

On the other hand, some of the alternatives we'll review are either completely free or offer a free version with paid upgrades.

2. Specialized features

While SEMRush is a comprehensive tool, it may not have all the features you're looking for.

By using an alternative, you may be able to find a tool that is more specialized in a particular area, such as local SEO or keyword research.

3. Diversification

It's always a good idea to have multiple tools in your toolkit and not rely on just one.

By using SEMRush alternatives, you can diversify your approach and get a more well-rounded view of your online presence.

Frequently asked questions about SEMRush alternatives

Is it worth paying for a SEMRush alternative?

It depends on your needs and budget. If you're a small business owner or just starting out with digital marketing, a free or inexpensive tool may be sufficient. However, if you're a larger business with a more established online presence, a more comprehensive and expensive tool may be worth the investment.

Can I use multiple SEMRush alternatives at the same time?

Yes, you can use multiple SEMRush alternatives at the same time. In fact, it's a good idea to diversify your toolkit and use multiple tools to get a more well-rounded view since the tools work differently.

Are there any completely free SEMRush alternatives?

Yes, some of the SEMRush alternatives we've reviewed, such as Moz and Serpstat, offer a free version with limited capabilities. However, keep in mind that these free versions may not be as comprehensive as the paid versions.


SEMRush is a popular but also powerful SEO and digital marketing tool.

By using SEMRush alternatives, not because they are better than SEMRush, but because you can find a tool that fits your needs and budget that way, to diversify your approach to digital marketing and ranking content.

We hope this guide has helped you understand the benefits, pros, and cons of some of the top SEMRush alternatives available.

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to Afonne Digital at no cost to you if you decide to purchase a paid plan. Feel free to read our affiliate disclosure in our privacy policy.

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CID is a Software Engineer cum Digital Marketer. He launched Afonne Digital in 2018, a platform that empowers creators, agencies, and businesses with tools, software reviews and informational resources to create, distribute, and monetize content.