You can no longer underrate the business potential of social media platforms in promoting your business. Already, it's clear that this is the biggest invention of the 21st century and it is here to work for you if you put it to good use.
Did you know that more than 65% of young adults of the 4billion+ world population that have access to the internet, out of 7.82 billion people in the world, are on either one social media platform or another?
Hope that's not too confusing.
The deal here is that these are the real customers every business is interested in.
A little maths and analytics will show the reason SMM is so important and so popular right now.
So we will go further to discuss the 5 best social media platforms for promoting your business for the best result right now.
What Are The Best Social Media Platforms For Promoting Your Business
1. Promoting Your Business Through INSTAGRAM
Right about now, IG is the biggest of all the socials.
Almost every video has an Instagram handle displayed on it.
Coupled with the fact that individuals, big businesses, and small startups all have an Instagram handle for their business.
Why, would you too be holding back on giving your business the benefit social media platforms like Instagram can bring to your business or website?
Setting up an Instagram ad can be as easy as promoting an already published post with ease and flexibility.
And your ad can be just a photo, 1-minute long video, carousel ads, (swipe and view more ads format), or fullscreen stories ad format.
All you need to get started is convert your IG profile into a business account and you will be good to go.
Types of Instagram Ads
- Video ads
- IGTV ads
- Image ads
- Reels ads
- Stories ads
- Carousel ads
- Collection ads
- Explore ads
- Shopping ads
How To Set-up An Ad on Instagram
Since Facebook owns WhatsApp and Instagram, a lot can be done from this mother app. That includes creating an ad.
So, to set up an Instagram ad, the first option is to promote a photo or video post you already have on the Instagram platform.
Alternatively, from Facebook Ads Manager you can also create an ad from scratch.
First of all, you'll need to connect your Instagram account with Facebook through Facebook Business Manager or Page settings where you are an admin.
If they are not linked together already.
Once the two accounts are connected, start off by tapping/clicking on create a campaign.
Select an objective, fill in details for your ad set, select automatic placement and include your just linked IG account.
Finish up and ta-da…
2. Promoting Your Business Through TWITTER
Reaching new potential customers can take time, and can get easier too, with a performing tweet ad.
Because you get your marketing message in front of a larger audience by getting in front of people who are not following you yet and standing the chance to get a follow and a possible product sale.
Twitter ads allow you to showcase your content and business in the best format possible to convert the most.
There are hundreds of millions of tweets the Twitter platform sees which can easily absorb your tiny #hashtagging and content unless you ask Twitter herself to give you a hand. And that's done through an ad.
An ad is like saying, hey Twi bro, take this few bucks and put this name/brand up there for this duration.
Types of Twitter Ads
- Promoted Tweets.
- Promoted Accounts.
- Promoted Trends.
- Promoted Moments.
- Follower Ads
- Trend Takeover ads
- Automated ads.
How To Set-up A Twitter Ad
- Log in to your Twitter account,
- Log on to https://ads.twitter.com.
- Choose between any of the two promotion options
- Select your country and time zone.
- Enter your billing information to complete your ads account and start your campaign.
3. Promoting Your Business Through FACEBOOK
This is the most crowded social media website on the internet. An ad well set up can sweep in a staggering number of social visitors your way.
With 2.5billion monthly active users, Facebook remains the largest social media network in the world. And at the same time, has one of its own- WhatsApp- as one on the list of the most used social media, following her.
Just behind them is Instagram (the IG), growing in heaps and bumps too.
Running a Facebook campaign will surely drive those high-quality clicks that are so valuable to your business.
Facebook ads are cheaper and reach a much larger market than other socials do. And that's why you need to set one up and running ASAP.
No need for expertise, just your smartphone and a KYC of your target audience.
Types of Facebook Ads
- Lead ads.
- Slideshow ads
- Image ads
- Video ads
- Poll ads
- Carousel ads
- Collection ads
- Instant Experience ads
How To Set-up A Facebook Ad
From Facebook Ads Manager, click on ‘Create an Ad'.
Select an objective, fill in details for your ad set, select automatic placement, and include a linked IG account (if you want your ad to show up on both platforms).
Finish up by setting up your budget, audience, start and end date; and ta-da!
4. Promoting Your Business Through PINTEREST
Users on Pinterest make more purchases and are more likely to embrace new products than any other platform.
Pin-interest as the name suggests is a community (454million+ active users) of interested potential customers, who, unlike other social media platforms, are not on the platform to chat or just have fun (though there's the fun part too)…
…rather, it is where pinners and potential clients meet.
Pins in Pinterest are designed content-flyers that people can save based on their interests and visit later and possibly land on the linked website on the flyer or make a purchase.
Just as Pinterest describes her ads, it is addictive because whenever searchers find your pins, you grow your business.
With an ad, however, you are allowed to take your business to the right eyeballs without them needing to search for it again.
Based on their previous interactions with the platform, your brand can get in from of a whole lot of millions of pinteresters who are much ready to convert to leads and sales.
Types of Pinterest Ads
- Standard Pins.
- Carousel Ads.
- Video Pins Ads
- Shopping Pins ads
- App Install Pins ads
How To Set Up A Pinterest Ad
- Log into your Pinterest business account (or create one if you don't have, or only have a personal account.).
- Click Ads at the top of the screen, then click Create ad.
- Click Ads in the left-side navigation.
- Select the Pins you want to promote: …
- Under your selected Pins, click Review selected Pins to add details to your ads
- Click Launch.
5. Promoting Your Business Through YOUTUBE
Its mission is to give everyone a voice and show them the world. And obviously, they are fulfilling just that.
YouTube is a free video-sharing service acquired by Google in 2006 for US$1.65 billion.
Since its acquisition, it has become a platform for users to watch, learn, interact, like, share, comment, and even upload their own videos.
The video service can be accessed from any device.
Youtube is the world's second-largest search engine, and the second most visited website on the internet.
With the little shift from just only textual content to include visuals like videos, three quotes stand out in content marketing right now…
- Content is king (anything that may embody information)
- An image is worth a thousand words (all the time)
- A video is worth a million fine-tuned images
Quite interestingly, the best way to learn is through videos or a combination with text.
And that is why Youtube has become the best option for creating a cost-effective visually appealing ad promotion for your business.
The ROI of Youtube Ads can be impressive and could be paired with Google PPC to make the most of it.
Types of YouTube Ads
- Skippable instream video ads.
- Non-skippable instream video ads.
- Bumper instream ads.
- Discovery ads.
- Overlay ads
- Sponsored card ads
- TrueVeiw ads
- Non-Video ads.
How to Run A YouTube Ad
- Upload your video advertisement to YouTube.
- Create a new campaign in Google ads.
- Configure your campaign.
- Select the people you want to reach.
- Choose where you want your ads to show up.
- Select your marketing video.
- Publish and your ads are live
And there you have it, the best 5 best social media platforms for promoting your business.
Social media marketing is a sure deal to get that traffic coming as soon as possible and a great alternative to SEO (or combination).
We will look at that in a future post. Thanks and see you blogging.