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73+ Email Marketing Statistics: Data-Driven Insights and Statistics

email marketing statistics

Email marketing remains a staple; so as a marketer or business who seeks data to refine your email campaigns, you just landed on the right spot.

There are emerging trends as well as historical data, and they both complement each other.

They also work best together, so this post is a combination of email marketing statistics of industry benchmarks, trends, and historical data.

Let's dive in.

Email Marketing Statistics and Data-Driven Insights

1. Email Open Rates

  • According to various industry reports, the average open rate for email marketing campaigns across industries is around 20-25%.

  • The open rate can vary based on factors such as the industry, the quality of the email list, and the effectiveness of subject lines.

The open rate is a crucial metric in email marketing, representing the percentage of recipients who open your email.

Industry reports show that the average open rate across various sectors hovers around 20-25%.

However, this rate can fluctuate due to factors such as your industry's nature, the quality of your email list, and the effectiveness of your subject lines.

For instance, a well-crafted subject line that piques curiosity can entice more recipients to open the email, while a vague or uninspiring subject line might lead to lower open rates.

Striving to create compelling subject lines relevant to your audience's interests and needs can significantly impact your open rates.

2. Click-Through Rates (CTR)

  • The average click-through rate for email campaigns is generally around 2-3%.

  • Personalized and targeted emails tend to have higher click-through rates compared to generic emails.

The click-through rate measures the percentage of recipients who not only opened your email but also clicked on a link or call-to-action within the email.

On average, email campaigns tend to have a click-through rate of about 2-3%. Personalization plays a significant role in boosting CTRs.

When emails are personalized and targeted based on recipients' preferences or behaviors, the click-through rate can rise.

For example, sending product recommendations based on a recipient's browsing history can lead to higher engagement as the content aligns with their interests.

3. Personalization

  • According to data from the Data and Marketing Association segmented and personalized campaigns can generate up to 58% of all email revenue.

Personalization involves tailoring email content to individual recipients, and it's a powerful strategy.

Adding personal touches like the recipient's name in the subject line or body of the email can increase open rates by about 50%.

And, segmented and personalized email campaigns contribute significantly to revenue generation, accounting for up to 58% of all email-generated revenue.

A segmented email list coupled with content that speaks to the unique needs and preferences of each group and creates a more relevant and engaging experience for your subscribers.

4. Mobile Optimization

  • More than half of all emails are opened on mobile devices, followed by webmail opens at 40,6% and desktop opens at 16.2%, research by Litmus' The 2021 Email Client Market Share finds; so optimize for mobile viewing.

With almost half or even more of all emails being opened on mobile devices, optimizing your emails for mobile viewing should be a goal for you.

Mobile optimization ensures that your email content is readable and visually appealing on smaller screens.

Responsive design, concise copy, and clear calls-to-action are essential elements of mobile-friendly emails.

Neglecting mobile optimization could lead to recipients deleting or ignoring your emails due to a poor mobile experience.

5. Best Sending Times

  • The best days to send emails are typically Tuesday, Wednesday, and Thursday, according to research by WordStream.

  • Sending emails during the mid-morning or early afternoon tends to yield higher open and click-through rates too.

The timing of your email sends can significantly impact open and click-through rates.

Generally, Tuesday, Wednesday, and Thursday are considered the best days to send emails, as people are typically more responsive to emails during the middle of the workweek.

Sending emails during the mid-morning or early afternoon tends to yield better results, as recipients are more likely to engage with emails when they're checking their inboxes during breaks or downtime.

6. Abandoned Cart Recovery

  • These emails remind users about items left in their cart and encourage them to complete the purchase.

Abandoned cart recovery emails target users who have added items to their online shopping carts but haven't completed the purchase.

These emails have a notable impact, boasting an average conversion rate of around 10-15%.

Abandoned cart emails act as reminders and incentivizers, gently nudging potential customers to finalize their purchases.

Including compelling product descriptions, images, and a clear call-to-action can motivate recipients to return to their carts and complete the checkout process.

7. A/B Testing

  • A/B testing (also known as split testing) is crucial for optimizing email campaigns.

  • Testing different subject lines, content, and calls-to-action can lead to improvements in open rates and conversions.

Split testing involves sending two versions of an email to different segments of your audience to determine which performs better.

It's a critical strategy for optimizing email campaigns.

Testing different elements such as subject lines, email content, images, and calls-to-action can lead to improvements in open rates, click-through rates, and conversions.

For instance, you might test two different subject lines to see which one garners more opens, helping you refine your approach based on real data.

8. Unsubscribe Rates

  • The average unsubscribe rate is usually less than 1%, typically about .26% per MailChimp.

  • Providing clear and easy-to-find unsubscribe options is important for maintaining a healthy email list.

Unsubscribe rates indicate the percentage of subscribers who opt out of receiving your emails.

The average unsubscribe rate is typically less than 1%.

While unsubscribes are a natural part of email marketing, you can minimize them by providing a clear and easy-to-find unsubscribe option in your emails.

Honoring user preferences and respecting their desire to unsubscribe contributes to maintaining a healthy and engaged email list.

9. ROI (Return on Investment)

  • Email marketing consistently offers one of the highest ROI among digital marketing channels.

  • On average, every dollar spent on email marketing can yield a return of around $21 to $40, UpCity's report shows.

Email marketing consistently ranks among the top channels for return on investment.

And for every dollar spent on email marketing, businesses can expect an average return of around $40, sometimes lower.

This impressive ROI is a result of the relatively low cost of email campaigns combined with their ability to drive conversions, sales, and customer engagement.

This makes email marketing one of the best ways to maximize ROI.

10. GDPR and Data Privacy

  • Data privacy regulations, such as GDPR (General Data Protection Regulation), have impacted email marketing practices.

  • Marketers need to obtain explicit consent from individuals before sending marketing emails, especially in regions covered by such regulations.

The General Data Protection Regulation (GDPR) and other data privacy regulations have had a significant impact on email marketing practices.

These regulations require marketers to obtain explicit consent from individuals before sending marketing emails, especially in regions covered by such laws.

This means that businesses must clearly explain how user data will be used and give recipients the option to opt in or out of communications.

Adhering to GDPR and other data privacy regulations is not only legally necessary but also builds trust with your subscribers.

11. Email Segmentation

  • Data & Marketing Association (DMA) says segmented email campaigns have been found to generate 760% higher revenue than non-segmented campaigns.

  • By dividing your email list into specific segments based on demographics, behaviors, or preferences, you can deliver more relevant content.

Email segmentation involves dividing your email list into specific groups based on shared characteristics, behaviors, or demographics.

This approach helps you send more targeted and relevant content to each segment.

The remarkable statistic that segmented email campaigns generate 760% higher revenue than non-segmented campaigns highlights the effectiveness of this strategy.

For example, an e-commerce store might segment its list by past purchase history and send personalized product recommendations to each segment, leading to higher engagement and conversions.

12. Interactive Content

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  • Interactive emails capture subscribers' attention and encourage them to interact with the content.

Interactive content, such as GIFs, polls, quizzes, and clickable carousels, can significantly enhance engagement rates.

For instance, a clothing retailer might use a clickable carousel to showcase a range of new arrivals, allowing recipients to explore different products directly within the email.

This interactivity captures attention and can lead to increased click-through rates and conversions.

13. Video in Emails

  • Emails that include videos can lead to a 300% increase in click-through rates.

  • Videos can convey information more effectively and provide a richer experience for recipients.

Including videos in emails, just like other interactive elements has been shown to lead to a 300% increase in click-through rates.

Videos offer a dynamic way to convey information, demonstrate products, or tell a story.

For instance, a travel agency might include a video showcasing the top destinations for the upcoming season.

Videos can capture recipients' attention, provide a richer experience, and drive higher engagement.

14. Personalized Product Recommendations

  • Incorporating personalized product recommendations based on a user's browsing and purchase history can boost conversion rates by 15-25%, according to Shopify.

  • Recommending products tailored to individual preferences can better the shopping experience.

Incorporating personalized product recommendations based on a recipient's browsing and purchase history can significantly boost conversion rates.

Imagine a streaming service suggesting TV shows and movies based on a user's viewing history.

These tailored recommendations tap into individual preferences, making the shopping experience more relevant and increasing the likelihood of a purchase.

15. Drip Campaigns

  • Drip email campaigns, which involve sending a series of automated emails over time, have been shown to have 80% higher open rates and 3x higher click-through rates than single sends.

  • Drip campaigns nurture leads and guide them through the sales funnel.

Drip email campaigns involve sending a series of automated emails over time, guiding recipients through a specific journey.

With 80% higher open rates and 3x higher click-through rates compared to single sends, drip campaigns are a powerful way to nurture leads and maintain engagement.

For instance, an online course provider might use a drip campaign to deliver course modules and resources to students at regular intervals, keeping them engaged and motivated.

16. Subject Line Length

  • Subject lines with 6-10 words tend to have the highest open rates Retention Science study concludes after analyzing 260 million emails from 540 retail email marketing campaigns.

  • Concise and intriguing subject lines are more likely to entice recipients to open the email.

Subject lines with 6-10 words can lead to the highest open rates.

Short and concise subject lines tend to grab recipients' attention quickly, offering a glimpse of what the email contains.

For example, an online retailer might use a subject line like “Don't Miss Out: Flash Sale Today!” to convey urgency and the nature of the offer in just a few words.

17. Emojis in Subject Lines

  • Using emojis in subject lines can lead to a 56% increase in open rates. Source: Experian

  • Emojis add visual appeal and can help emails stand out in crowded inboxes ✨.

Incorporating emojis in subject lines can result in a 56% increase in open rates.

Emojis add visual appeal and can help your emails stand out in a crowded inbox.

For instance, a food delivery service might use a pizza emoji in the subject line to instantly convey the content of the email.

18. Social Media Integration

  • Emails that include social sharing buttons can increase click-through rates by 158%, GetResponse.

  • Allowing recipients to easily share your content on social media can expand your reach.

Enabling recipients to easily share your content on social media extends your reach and encourages word-of-mouth marketing.

For instance, a travel agency might add social sharing buttons to an email promoting a vacation package, allowing recipients to share the exciting offer with their friends and followers.

19. List Cleaning

  • Regularly cleaning your email list to remove inactive or invalid subscribers can improve deliverability and engagement rates.

  • A clean list ensures that your emails reach those who are genuinely interested.

This practice also helps improve overall email performance and ensures that your metrics accurately reflect subscriber engagement.

20. Automated Workflows

  • Using automated workflows, such as welcome series and re-engagement campaigns, can result in a 70.5% higher open rate and 152% higher click-through rate compared to non-automated emails (Experian).

  • Automation helps deliver timely and relevant content based on subscriber behavior.

These workflows allow you to deliver timely and relevant content based on subscriber behaviors.

For instance, an online retailer might set up an automated workflow that sends a welcome email immediately after a user signs up, followed by a series of product recommendations based on browsing history.

21. Social Proof

  • Including customer reviews and testimonials in emails can increase conversion rates from 15 to 380%, Power Reviews.

  • Social proof builds trust and credibility with recipients.

For example, an e-commerce store might include a testimonial from a satisfied customer along with a call-to-action encouraging recipients to shop the featured product.

22. Sender Name Recognition

  • Emails sent from a recognizable sender name have around 68.5% higher open rate than those with unfamiliar names.

  • Using a consistent sender name can help recipients identify your brand.

Emails sent from a recognizable sender name have a 68.5% higher open rate compared to emails with unfamiliar names.

Using a consistent sender name, ideally aligned with your brand, helps recipients identify your emails quickly and increases the likelihood of them being opened.

23. Transactional Emails

  • According InnerTrends report, Transactional emails, such as order confirmations and shipping notifications, have an average open rate of around 50%.

  • Leveraging these emails for additional marketing messages can lead to increased engagement.

These emails provide valuable information and are expected by recipients, making them an opportunity to include additional marketing messages or related product recommendations.

For instance, a clothing retailer might include a “Shop Related Items” section in an order confirmation email.

24. Event-Triggered Emails

  • Sending emails based on specific user actions, such as abandoned carts or product views, can drive conversions.

Event-triggered emails, sent based on specific user actions, boast a 152% higher click-through rate compared to traditional promotional emails.

For instance, sending an email to users who abandoned their shopping carts can remind them about the products and prompt them to complete the purchase.

These emails offer relevant content that aligns with users' recent interactions.

25. Welcome Emails

  • Including a clear call-to-action can encourage further engagement.

A warm welcome, introduce your brand, and set expectations for future communications.

Including a clear call-to-action, such as inviting recipients to explore your website or offering a special discount, can further encourage engagement.

26. GIFs in Emails

  • GIFs add movement and visual interest to emails.

GIFs add movement and visual interest to emails, making them more engaging and captivating.

For example, an entertainment platform might use a GIF to showcase snippets of trending TV shows, enticing recipients to click and watch.

27. Retargeting with Emails

  • Retargeting emails to website visitors who didn't complete a desired action can lead to a 26% higher open rate and a 63% higher click rate, according to different case studies, including designer's and AMain Performance Sports and Hobbies.

  • These emails remind users about their initial interest and encourage them to take the next step.

By reminding users of their initial interest, retargeting emails can bring them back to your website and guide them toward conversion, achieving a 26% higher open rate and a 63% higher click rate compared to standard promotional emails.

28. Social Media Ads Retargeting

  • Using email addresses to retarget users with social media ads can lead to 400% engagement and 22% increase in conversions according to a comScore survey.

  • Integrating email and social media strategies can reinforce messaging.

Coordinating your email and social media strategies enhances brand visibility and ensures consistent messaging across platforms.

For instance, if a user didn't complete a purchase after receiving an abandoned cart email, you could retarget them with a related ad on social media.

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29. Email Sharing

  • Emails that include a “Forward to a Friend” option can result in a 17% higher open rate.

  • Encouraging recipients to share emails extends your reach.

Encouraging recipients to share your emails with others extends your reach and introduces your brand to new potential subscribers.

This word-of-mouth effect can contribute to a larger and more engaged audience.

30. Emotionally-Driven Content

  • Emails with emotionally compelling content can result in a 17% higher click rate and a 26% higher conversion rate.

  • Tapping into emotions can create stronger connections with recipients.

Content that resonates emotionally with recipients helps establish a deeper connection and encourages them to take action.

For example, a nonprofit organization might share a heartwarming story of how donations have positively impacted lives, prompting recipients to contribute.

31. Segmentation by Purchase History

  • Tailoring recommendations to past purchases increases relevance.

Segmenting emails based on past purchase behavior results in a 14% higher open rate and a remarkable 100% higher click-through rate.

Tailoring content and recommendations to reflect users' previous purchases enhances relevance and showcases products that align with their interests.

32. Predictive Analytics

  • Using predictive analytics to anticipate customer preferences can lead to a 37% increase in open rates and a 34% increase in click rates.

  • Predictive models help deliver content that aligns with individual interests.

Predictive models analyze historical data to make informed predictions about individual preferences, enabling you to deliver content that resonates with recipients.

33. Social Media Engagement

  • Email subscribers who also engage with your brand on social media are 12% more likely to click on your emails.

  • Building a multi-channel presence can enhance engagement.

Building a multi-channel presence encourages cross-platform engagement and reinforces brand messaging.

Including social media buttons and encouraging subscribers to connect with you on social platforms can create a synergistic effect.

34. Emotional Subject Lines

  • Creating a sense of curiosity or excitement can entice recipients to open the email.

So subject lines that spark curiosity, excitement, or anticipation can pique recipients' interest and compel them to open your emails.

For example, a fitness brand might use a subject line like “Unleash Your Potential: New Workout Challenge Inside!

35. Urgency and Scarcity

  • Limited-time offers can prompt immediate action.

That's why limited-time offers, countdowns, and phrases like “last chance” create a fear of missing out (FOMO), motivating recipients to take immediate action before the opportunity expires.

36. Single Column Layout

  • Emails with a single column layout have a 55% higher click rate on mobile devices.

  • Simplified layouts are more mobile-friendly.

Emails designed with a single column layout have a 55% higher click rate on mobile devices because they are more responsive on mobile devices.

This layout adapts well to mobile screens, ensuring that content is easily readable and buttons are touch-friendly.

Single column designs simplify the user experience and can improve engagement on mobile devices.

37. Behavioral Triggers

  • As mentioned before, sending emails triggered by specific user behaviors, such as browsing history, can lead to a 152% higher click-through rate.

  • Behavioral triggers deliver content that aligns with recent actions.

Behavioral triggers ensure that the content you send aligns closely with recipients' recent interactions, increasing relevance and engagement.

38. Post-Purchase Follow-Up

  • These emails foster customer loyalty and repeat purchases.

These emails extend the customer journey beyond the purchase, nurturing loyalty and encouraging repeat business.

Including related product recommendations or requesting feedback can enhance engagement.

39. Localization

  • Localized email campaigns, tailored to recipients' locations, can lead to a 29% higher unique open rate and a 41% higher click rate; from an Epsilon study.

  • Relevance to local preferences enhances engagement.

Email campaigns personalizations such as tailoring to recipients' geographic locations, lead to a 29% higher unique open rate and a 41% higher click rate.

Content that speaks to local interests, events, or promotions enhances engagement by delivering region-specific value.

40. Forward-to-Open Rate

  • Forward-to-open rate measures the number of times an email is forwarded relative to its opens.

  • This metric can provide insights into the shareability of your content.

This metric provides insights into the shareability and virality of your content.

A high forward-to-open rate suggests that recipients find your content valuable and are likely to share it with their network.

41. Lead Nurturing Campaigns

  • Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts.

  • Nurturing campaigns builds relationships over time.

Lead nurturing emails, part of a series that builds relationships over time, achieve 4-10 times the response rate compared to standalone email blasts.

These campaigns guide leads through various stages of the sales funnel, delivering relevant content and building trust over the long term.

42. Preheader Text Optimization

  • Preheaders provide additional context to recipients.

Emails with well-crafted preheader text, and the short summary that appears next to or below the subject line in an email client, can increase open rates by 30%.

Utilizing preheaders effectively provides additional context to recipients, encouraging them to open the email and explore further.

43. Cross-Sell and Upsell Campaigns

  • According to studies, cross-sell and upsell emails can contribute to 20-30% of email revenue.

  • Suggesting complementary or higher-tier products can boost sales.

This type of email suggests complementary or upgraded products to customers based on their previous purchases, capitalizing on their existing interests and preferences.

44. List Segmentation by Engagement

  • Delivering targeted content to engaged users reduces churn.

Targeted content to engaged subscribers and potentially re-engaging less active recipients with tailored campaigns improve overall list health.

45. Inactive Subscriber Reengagement

  • According to Return Path, now Return Path by Validity, re-engagement campaigns targeting inactive subscribers can lead to a 45% increase in open rates.

  • Reviving dormant subscribers can reinvigorate your list.

Here, you aim to revive dormant subscribers by offering exclusive content, promotions, or reminders of the value your emails provide.

46. Influencer Collaboration Emails

  • Leveraging influencer reach can attract new subscribers.

Leveraging an influencer's credibility and reach can attract new subscribers and engage your existing audience.

47. Feedback and Survey Emails

  • Sending feedback and survey emails can lead to a 30% higher click-through rate.

  • Collecting insights from subscribers can guide improvements.

Emails provide an opportunity to gather valuable insights directly from your subscribers, guiding improvements and enhancing customer satisfaction.

48. Gamification Elements

  • Emails with gamification elements like quizzes or contests can increase click-through rates by 50% and open rates by up to 30% according to Uplers.

  • Gamified content adds an element of fun and engagement.

Gamified content adds an element of fun and engagement, encouraging recipients to interact with the email and take desired actions.

49. Seasonal and Holiday Campaigns

  • Seasonal and holiday-themed emails often have 25% higher open rates and 60% higher click-through rates, Data Axle.

  • Aligning with current events enhances relevance.

Capitalizing on timely events and incorporating relevant messaging can capture recipients' attention and drive engagement.

50. Relevance and Value

  • Understandably, emails that provide relevant and valuable content can result in a 60% higher transaction rate.

  • Meeting recipients' needs drives conversions.

Providing relevant and valuable content in emails can result in a 60% higher transaction rate.

Addressing recipients' needs, preferences, and pain points builds trust and positions your emails as a valuable resource.

51. Minimalist Design

  • Emails with a minimalist design have a 13% higher click-through rate.
  • Simplified layouts prioritize content and call to action.

Emails with a minimalist design achieve a 13% higher click-through rate.

A clean and uncluttered layout prioritizes content and directs recipients' attention to essential elements, such as call-to-action buttons.

52. Emotionally-Resonant Content

  • Emails that evoke emotions have a 17% higher conversion rate.
  • Emotional resonance creates a stronger connection.
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Emails that evoke emotions have a 17% higher conversion rate.

So creating content that strikes an emotional chord can establish a deeper connection and inspire recipients to take action.

53. AI-Personalization

  • Utilizing AI-driven personalization, even beyond email marketing, can lead to a 98% higher conversion rate.

  • AI tailors content based on complex user data.

AI algorithms analyze user data to deliver content tailored to individual preferences and behaviors, enhancing the relevance of your emails.

54. Dynamic Content

  • Emails with dynamic content that changes based on user behavior can generate a 29% increase in engagement, Campaign Monitor.

  • Dynamic content adapts to user preferences in real time.

Dynamic content ensures that each recipient receives content relevant to their unique interests, leading to higher interaction rates.

55. Local Time Sending

Timed delivery ensures that your emails arrive when recipients are most likely to check their inboxes, maximizing their visibility.

56. Inclusivity and Diversity

  • Inclusive and diverse email content can lead to a 39% higher click rate.
  • Reflecting diverse audiences fosters engagement.

Representing different backgrounds and perspectives in your emails fosters inclusivity and resonates with diverse audiences.

57. Multilingual Campaigns

  • Catering to different languages broadens your reach.

Multilingual emails also result in a 100% open rate.

Catering to different languages allows you to connect with a wider audience and deliver content in a way that aligns with their preferences.

58. Customer Journey Mapping

  • Emails aligned with specific stages of the customer journey can result in a 24% higher revenue.

  • Mapping content to the journey nurtures leads.

Aligning emails with specific stages of the customer journey leads to a 24% higher revenue.

Because mapping content to the journey ensures that recipients receive timely and relevant messages that guide them toward conversion.

59. Email Header Images

  • Emails with header images can lead to a 43% higher engagement rate.
  • Visual headers capture attention.

Visual headers capture attention and set the tone for the email's content, enticing recipients to explore further.

60. Incentivized Referrals

  • Emails promoting incentivized referrals can lead to a 35% higher open rate.
  • Referral programs encourage advocacy.

Referral programs motivate subscribers to advocate for your brand and share it with their network.

61. Anniversary and Milestone Emails

  • Anniversary emails celebrating milestones, such as a year of subscription, can generate a 65% higher engagement rate.

  • Recognizing achievements fosters loyalty.

Recognizing achievements fosters a sense of loyalty and connection with your subscribers.

62. Email Length Variability

  • Varying email lengths can lead to a 19% higher click-through rate.
  • Adjusting content to match recipients' preferences is key.

Varying email lengths achieve a 19% higher click-through rate.

Adjusting content length based on recipients' preferences ensures that your emails remain engaging and aligned with their reading habits.

63. Geotargeting

  • Emails tailored to recipients' geographic locations can lead to a 32% higher conversion rate.

  • Geotargeting delivers location-specific offers.

Emails that tell a story have a 26% higher click-through rate.

Incorporating narratives or anecdotes captivates recipients and keeps them engaged throughout the email.

64. VIP [Exclusive] Customer Offers

  • Catering to loyal customers boosts sales.

VIP customer-exclusive offers can generate a 45% higher transaction rate.

Recognizing and rewarding your loyal customers with exclusive offers and deals not only boosts sales but also strengthens the bond between your brand and your most engaged customers.

VIP offers make your customers feel valued and appreciated, incentivizing them to make purchases.

65. Gamified Rewards

  • Gamification adds excitement to engagement.

Gamification adds an element of fun and excitement to engagement.

Games, quizzes, or interactive challenges in your emails, you encourage recipients to actively participate, which boosts their engagement and increases the likelihood of them clicking through.

66. Urgent Countdown Timers

  • Countdowns create a sense of urgency.

Countdowns create a sense of urgency and FOMO (fear of missing out).

Countdown timers highlight limited-time offers or promotions, and you encourage recipients to take immediate action, resulting in higher conversion rates.

67. Dark Mode Optimization

  • Emails optimized for dark mode can result in a 28% more in open rate, as you will be optimizing for the 81.9% of users who prefer dark mode, according to this study.

  • Adapting to user preferences enhances readability.

With the increasing popularity of dark mode on various email clients and devices, adapting your email design to be compatible with dark backgrounds enhances readability.

It can also provide a more comfortable viewing experience for recipients who prefer this mode.

68. Interactive Infographics

  • Emails featuring interactive infographics can increase click rates by 49%.
  • Interactive visuals engage recipients.

Interactive visuals engage recipients by allowing them to interact directly with the content.

Infographics, when designed to be clickable and informative, encourage recipients to explore and click through, driving higher engagement rates.

Mostly effective now, that people's attention span is at one of their lowest yet.

69. Niche Targeting

  • Niche-targeted emails can lead to a 47% higher engagement rate.
  • Specific content resonates with specialized audiences.

When you tailor your email content to address the specific interests and preferences of a specialized audience segment, you increase the relevance and resonance of your message.

Niche targeting ensures that your emails speak directly to the needs of a particular subset of your audience.

70. Email Marketing AI-Assistance

  • Implementing AI-assisted email marketing strategies can lead to a 61% higher ROI.

  • AI enhances campaign precision and efficiency.

Artificial Intelligence enhances campaign precision and efficiency by analyzing large datasets, predicting recipient behavior, and optimizing content delivery.

AI can also help you personalize content, segment audiences, and refine your strategy based on data-driven insights.

The result is improved performance and higher returns on your investment.

71. Visual Hierarchy

Emails with a clear visual hierarchy achieve a 20% higher engagement rate.

Organizing content with a hierarchy of headings, subheadings, and visuals improves readability and guides recipients' attention.

72. Focused Call-to-Action

According to Protol's research, emails with a single, focused call-to-action achieve a 371% increase in clicks and a 1,617% increase in sales.

A clear and prominent call to action streamlines the desired action for recipients.

73. Subscribers vs. Non-Subscribers

Subscribers are 3 times more likely to share content on social media than non-subscribers.

Engaging subscribers in sharing your content amplifies your reach and introduces your brand to new audiences.

74. Accessibility Compliance

Emails designed with accessibility features in mind achieve a 23% higher click-through rate.

So ensuring that emails are accessible to all recipients, including those with disabilities, reflects inclusivity and expands your potential audience.

75. Unread Message Resend

Resending an email to recipients who didn't open the initial message can lead to an increase in open rates.

Modifying the subject line and testing different send times can prompt recipients to engage with the content.

76. Simple Language and Readability

Emails written in simple language with high readability achieve a 36% higher click-through rate according to Boomerang.

Clear and concise content is more likely to resonate with recipients and prompt them to take action.

77. Thoughtful Segmentation

Segmentation based on psychographic factors, such as values and attitudes, can lead to a 67% increase in engagement.

Understanding recipients' psychological motivations enables you to deliver content that resonates deeply.


That was a lot of numbers and percentages flying around, but you get the point.

The little things matter and it's all about strategy.

Apparently, it's possible to be doing email marketing without achieving the benchmarks.

If you take just 3 of these insights and let them influence your next set of email campaigns, there will be a positive difference.

If you continue to improve and be strategic about it, then this will not be just another 'email marketing statistics' you read, but the turning point.

Keep wining!

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CID is a Software Engineer cum Digital Marketer. He launched Afonne Digital in 2018, a platform that empowers creators, agencies, and businesses with tools, software reviews and informational resources to create, distribute, and monetize content.