15+ Best SEMrush Alternatives [Reviewed and Ranked]

As a digital marketer or business owner, it’s essential to have the right tools in your toolkit to help you analyze and optimize your online presence.

Semrush is a well-known and popular SEO and digital marketing tool, but it’s not the only option out there.

In this guide, we’ll review some of the top Semrush alternatives, including their benefits, pros, and cons, and how to get started with each one.

But before we dive into the list, let’s first discuss the benefits of using Semrush alternatives.

What Is The Best SEMrush Alternative?

Now, let’s review some of the top Semrush alternatives:

1. Ahrefs

Ahrefs is a comprehensive SEO and digital marketing tool that offers a range of features, including keyword research, site audit, backlink analysis, and competitor analysis.

One of the standout features of Ahrefs is its extensive backlink database, which is the largest of any tool on the market.

Benefits

• Large backlink database
• Comprehensive feature set
• 14-day free trial

Pros

• Easy to use interface
• Accurate data
• Regular updates and improvements

Cons

• Expensive compared to some alternatives
• Some features, such as the site audit, can be overwhelming for beginners

How to get started

• To get started with Ahrefs, visit their website and sign up for a free trial.
• You’ll be able to access all the features for 14 days before deciding if you want to purchase a subscription.

2. Moz

Moz is a well-known SEO and digital marketing tool that offers a range of features, including keyword research, site audit, backlink analysis, and competitor analysis.

One of the standout features of Moz is its comprehensive site audit, which provides detailed and actionable recommendations for improving your website’s SEO.

Benefits

• Comprehensive site audit
• Wide range of features
• Free version available

Pros

• Easy to use interface
• Accurate data
• Regular updates and improvements

Cons

• Some features, such as the keyword research tool, are not as comprehensive as some alternatives
• The free version is limited in its capabilities

How to get started

• To get started with Moz, visit their website and sign up for a free account.
• You’ll be able to access a limited set of features for free, or you can upgrade to a paid subscription to access the full suite of tools.

3. Serpstat

Serpstat is an all-in-one SEO and digital marketing tool that offers a range of features, including keyword research, site audit, backlink analysis, and competitor analysis.

One of the standout features of Serpstat is its focus on competitive analysis, allowing you to see how your website compares to your competitors in terms of traffic, keywords, and backlinks.

Benefits

• Comprehensive competitive analysis
• Wide range of features
• Free version available

Pros

• Easy to use interface
• Accurate data
• Regular updates and improvements

Cons

• Some features, such as the keyword research tool, are not as comprehensive as some alternatives
• The free version is limited in its capabilities

How to get started

• To get started with Serpstat, visit their website and sign up for a free account.
• You’ll be able to access a limited set of features for free, or you can upgrade to a paid subscription to access the full suite of tools.

4. SpyFu

SpyFu is an SEO and digital marketing tool that offers a range of features, including keyword research, site audit, backlink analysis, and competitor analysis.

One of the standout features of SpyFu is its focus on competitor analysis, allowing you to see what keywords your competitors are ranking for and how much they’re paying for paid search advertising.

Benefits

• Comprehensive competitor analysis
• Wide range of features
• Free version available

Pros

• Easy to use interface
• Accurate data
• Regular updates and improvements

Cons

• Some features, such as the keyword research tool, are not as comprehensive as some alternatives
• The free version is limited in its capabilities

How to get started

• To get started with SpyFu, visit their website and sign up for a free account.
• You’ll be able to access a limited set of features for free, or you can upgrade to a paid subscription to access the full suite of tools.

5. SEO PowerSuite

SEO PowerSuite is a suite of SEO tools that includes four separate tools for keyword research, site audit, backlink analysis, and rank tracking.

One of the standout features of SEO PowerSuite is its comprehensive site audit, which provides detailed and actionable recommendations for improving your website’s SEO.

Benefits

• Comprehensive site audit
• Wide range of features
• Free version available

Pros

• Easy to use interface
• Accurate data
• Regular updates and improvements

Cons

• Some features, such as the keyword research tool, are not as comprehensive as some alternatives
• The free version is limited in its capabilities

How to get started

• To get started with SEO PowerSuite, visit their website and download the free version.
• You’ll be able to access a limited set of features for free, or you can upgrade to a paid subscription to access the full suite of tools.

6. SEOclarity

SEOclarity is a comprehensive SEO and digital marketing tool that offers a range of features, including keyword research, site audit, backlink analysis, and competitor analysis.

One of the standout features of SEOclarity is its focus on enterprise-level SEO, offering a range of features and integrations for larger organizations.

Benefits

• Comprehensive enterprise-level SEO features
• Wide range of features
• Free version available

Pros

• Easy to use interface
• Accurate data
• Regular updates and improvements

Cons

• Expensive compared to some alternatives
• Some features, such as the site audit, can be overwhelming for beginners

How to get started

• To get started with SEOclarity, visit their website and sign up for a free trial.
• You’ll be able to access all the features for a limited time before deciding if you want to purchase a subscription.

7. Raven Tools

Raven Tools is a comprehensive SEO and digital marketing tool that offers a range of features, including keyword research, site audit, backlink analysis, and competitor analysis.

One of the standout features of Raven Tools is its focus on social media management, allowing you to schedule and publish content, track mentions, and analyze your social media performance.

Benefits

• Comprehensive social media management features
• Wide range of features
• Free version available

Pros

• Easy to use interface
• Accurate data
• Regular updates and improvements

Cons

• Some features, such as the keyword research tool, are not as comprehensive as some alternatives
• The free version is limited in its capabilities

How to get started

To get started with Raven Tools, visit their website and sign up for a free trial.

You’ll be able to access all the features for a limited time before deciding if you want to purchase a subscription.

8. Advanced Web Ranking

Advanced Web Ranking is a comprehensive SEO and digital marketing tool that offers a range of features, including keyword research, site audit, backlink analysis, and competitor analysis.

One of the standout features of Advanced Web Ranking is its focus on rank tracking, allowing you to monitor your website’s rankings for specific keywords across multiple search engines.

Benefits

• Comprehensive rank tracking features
• Wide range of features
• Free version available

Pros

• Easy to use interface
• Accurate data
• Regular updates and improvements

Cons

• Some features, such as the keyword research tool, are not as comprehensive as some alternatives
• The free version is limited in its capabilities

How to get started

• To get started with Advanced Web Ranking, visit their website and sign up for a free trial.
• You’ll be able to access all the features for a limited time before deciding if you want to purchase a subscription.

9. SEOQuake

SEOQuake is a browser extension that offers a range of SEO and digital marketing features, including keyword research, site audit, backlink analysis, and competitor analysis.

One of the standout features of SEOQuake is its focus on on-page SEO, allowing you to analyze the content and structure of individual web pages.

Benefits

• Comprehensive on-page SEO analysis
• Wide range of features
• Free to use

Pros

• Easy to install and use
• Accurate data
• Regular updates and improvements

Cons

• Some features, such as the keyword research tool, are not as comprehensive as some alternatives
• Limited to analyzing individual web pages, rather than the entire website

How to get started

• To get started with SEOQuake, visit their website and install the browser extension.
• Once installed, you’ll be able to access the tool’s features directly from your web browser.

10. SEOlytics

SEOlytics is a comprehensive SEO and digital marketing tool that offers a range of features, including keyword research, site audit, backlink analysis, and competitor analysis.

One of the standout features of SEOlytics is its focus on international SEO, allowing you to analyze and optimize your website for different languages and countries.

Benefits

• Comprehensive international SEO features
• Wide range of features
• Free version available

Pros

• Easy to use interface
• Accurate data
• Regular updates and improvements

Cons

• Some features, such as the keyword research tool, are not as comprehensive as some alternatives
• The free version is limited in its capabilities

How to get started

• To get started with SEOlytics, visit their website and sign up for a free trial.
• You’ll be able to access all the features for a limited time before deciding if you want to purchase a subscription.

11. SE Ranking

SE Ranking is a comprehensive SEO and digital marketing tool that offers a range of features, including keyword research, site audit, backlink analysis, and competitor analysis.

One of the standout features of SE Ranking is its focus on local SEO, allowing you to optimize your website for specific locations and track your local search rankings.

Benefits

• Comprehensive local SEO features
• Wide range of features
• Free version available

Pros

• Easy to use interface
• Accurate data
• Regular updates and improvements

Cons

• Some features, such as the keyword research tool, are not as comprehensive as some alternatives
• The free version is limited in its capabilities

How to get started

• To get started with SE Ranking, visit their website and sign up for a free trial.
• You’ll be able to access all the features for a limited time before deciding if you want to purchase a subscription.

12. Similarweb

Similarweb is a digital market intelligence tool that offers a range of features, including website traffic analysis, market research, and competitive analysis.

One of the standout features of Similarweb is its focus on website traffic analysis, allowing you to see how much traffic a website is getting and where it’s coming from.

Benefits

• Comprehensive website traffic analysis
• Wide range of features
• Free version available

Pros

• Easy to use interface
• Accurate data
• Regular updates and improvements

Cons

• Some features, such as the keyword research tool, are not as comprehensive as some alternatives
• The free version is limited in its capabilities

How to get started

• To get started with Similarweb, visit their website and sign up for a free account.
• You’ll be able to access a limited set of features for free, or you can upgrade to a paid subscription to access the full suite of tools.

13. Meltwater

Meltwater is a digital media intelligence tool that offers a range of features, including media monitoring, influencer analysis, and social media management.

One of the standout features of Meltwater is its focus on media monitoring, allowing you to track and analyze mentions of your brand or keywords across a wide range of online and offline sources.

Benefits

• Comprehensive media monitoring features
• Wide range of features
• Free version available

Pros

• Easy to use interface
• Accurate data
• Regular updates and improvements

Cons

• Expensive compared to some alternatives
• Some features, such as the influencer analysis, may not be as comprehensive as some alternatives

How to get started

• To get started with Meltwater, visit their website and sign up for a free trial.
• You’ll be able to access all the features for a limited time before deciding if you want to purchase a subscription.

14. Hootsuite

Hootsuite is a social media management tool that offers a range of features, including scheduling and publishing content, tracking mentions, and analyzing social media performance.

One of the standout features of Hootsuite is its focus on collaboration, allowing multiple team members to manage social media accounts from a single platform.

Benefits

• Comprehensive social media management features
• Collaboration capabilities
• Free version available

Pros

• Easy to use interface
• Regular updates and improvements

Cons

• Some features, such as the analytics, may not be as comprehensive as some alternatives
• The free version is limited in its capabilities

How to get started

• To get started with Hootsuite, visit their website and sign up for a free account.
• You’ll be able to access a limited set of features for free, or you can upgrade to a paid subscription to access the full suite of tools.

15. Zoho Social

Zoho Social is a social media management tool that offers a range of features, including scheduling and publishing content, tracking mentions, and analyzing social media performance.

One of the standout features of Zoho Social is its integration with other Zoho business tools, such as CRM and project management, allowing you to streamline your workflows and manage all aspects of your online presence from a single platform.

Benefits

• Integrated with other Zoho business tools
• Wide range of social media management features
• Free version available

Pros

• Easy to use interface
• Regular updates and improvements

Cons

• Some features, such as the analytics, may not be as comprehensive as some alternatives
• The free version is limited in its capabilities

How to get started

• To get started with Zoho Social, visit their website and sign up for a free account.
• You’ll be able to access a limited set of features for free, or you can upgrade to a paid subscription to access the full suite of tools.

16. Sprout Social

Sprout Social is a social media management tool that offers a range of features, including scheduling and publishing content, tracking mentions, and analyzing social media performance.

One of the standout features of Sprout Social is its focus on customer engagement, allowing you to manage and respond to customer inquiries and comments from a single platform.

Benefits

• Comprehensive customer engagement features
• Wide range of social media management features
• Free version available

Pros

• Easy to use interface
• Regular updates and improvements

Cons

• Expensive compared to some alternatives
• Some features, such as the analytics, may not be as comprehensive as some alternatives

How to get started

• To get started with Sprout Social, visit their website and sign up for a free trial.
• You’ll be able to access all the features for a limited time before deciding if you want to purchase a subscription.

Why Use SEMrush Alternatives?

Cost

Semrush is a paid tool, and while it offers a 14-day free trial, you’ll eventually have to pay for a subscription.

Depending on your needs, the cost of Semrush can quickly add up.

On the other hand, some of the alternatives we’ll review are either completely free or offer a free version with paid upgrades.

Specialized features

While Semrush is a comprehensive tool, it may not have all the features you’re looking for.

By using an alternative, you may be able to find a tool that is more specialized in a particular area, such as local SEO or keyword research.

Diversification

It’s always a good idea to have multiple tools in your toolkit and not rely on just one.

By using Semrush alternatives, you can diversify your approach and get a more well-rounded view of your online presence.

Frequently asked questions about Semrush alternatives

Conclusion

Semrush is a comprehensive and powerful SEO and digital marketing tool, but it’s not the only option out there.

By using Semrush alternatives, you can find a tool that fits your needs and budget, and diversify your approach to analyzing and optimizing your online presence.

We hope this comprehensive guide has helped you understand the benefits, pros, and cons of some of the top Semrush alternatives available.