Audit website PERFORMANCE, SPEED, SEO, and $WORTH in one place

SEO: Learn Search Engine Optimization [in 55 nuggets]

seo - learn search engine optimization

For ranking, ranking to drive more web traffic, more traffic to boost sales, more sales to increase revenue; the process of making your site better for search engines is called search engine optimization or SEO for short.

That could also be the job title of a person who does this for a living.

Chapter 1: Learn Search Engine Optimization

55. What Will You Learn

The title summarizes it all; you learn Search Engine Optimization in 55 nuggets.

We summarize the whole deal of SEO in 55 snippets that are simple to understand, easy to implement, and more effective than anything else you have seen, and it started from the first word in this post :-).

54. What Is SEO? [SEO and How It Works]

First off, SEO stands for Search Engine Optimization.

It is reputable for helping businesses succeed online by boosting presence and traffic from search engines.

SEO helps make businesses successful, especially online, but also offline and globally.

53. Short History of SEO/Search Engine Optimization

It started a little after the early to mid-1990s after the launching of the first website. Around 1997, SEO made its first entry as a new concept, a concept that would later become one of the biggest things in the history of digital marketing.

52. The Process of SEO Marketing

SEO marketing is a part of digital marketing practice concerned about increasing the ranking position of a website in search results on search engines like Google, Bing, Yandex, etc.

51. How Well Do You Know SEO?

When you understand what SEO is and how it works, you can use different SEO effective practices to increase your visibility in search results, and that is what the entirety of this content delivers.

Read on.

50. How Search Engines Work

Just as the meaning of SEO suggests, we basically do search engine optimization for search engines, so how do they (search engines) really work?

Well, almost every search engine you know of today works in these three ways.

Has a Crawler Bot (Crawling)

The first step to ranking a webpage is crawling. Crawling is the process of search engine bots downloading a page for indexing and discovering links to other pages to crawl.

The links crawled by search engines are contained in a robot.txt text file. The robot.txt file also is used to indicate forbidden pages that search engines should not crawl.

To help you remember, if search engines were a library, take crawling as the process of reading a new or updated book to understand the content.

Indexing Crawled Data (Indexing)

After crawling the pages of a website, the indexing stage takes place. Search engines organize crawled pages/content and include them in a database.

In the library example, this is adding a new or updated book to the right shelf.

Tip: At the search engine indexing stage, SEO-optimized pages get favored.

Ranking

When a searcher inputs a query, the ranking process starts.

The ranking position of a website on the SERPs could become influenced by most of everything discussed in the rest of this write-up.

The ranking process is like the retrieving of a book by a librarian (search engine) for a reader (searcher), based on book types and description given (search query, search intent, and previous search history).

Chapter 2: SEO Glossary

49. Complete SEO Glossary and Digital Marketing Terms Definitions

Check it out here.

Chapter 3: Types of SEO

Search engine optimization branches off to different parts of it, namely;

48. Geo-Targeted SEO

Local SEO

Local SEO is the practice of optimizing a company website on different search engines to increase traffic and leads from local searches and boost brand awareness within the immediate locality.

To pull off an effective local SEO requires some local work.
First, identify local keywords to rank for and create content around it.
Provide a 24/7 support desk to answer questions and resolve issues.
Sample positive customer reviews on your site.
Create a Google My Business account
Get a location-optimized About Us page, Contact page, etc.

National SEO

While local SEO can cater to the immediate locality, national SEO, on the other hand, helps promote a business in search engines for keywords that are not directly local-focused.

In some cases, businesses having several branches or can render services to most parts of a country utilize national SEO.

International SEO

International SEO optimizes search presence for local, national, and foreign traffic.

Blog sites, service sites, affiliate product sites, and all businesses that are not limited to a physical location practice this unlimited search engine optimization.

47. On-page SEO [onsite]

On-page or onsite SEO includes all the optimizations you or someone with an admin-related privilege carries out on a website.

Essentially, these are the factors you can control on– and from– your website, such as content quality, image type/size, website speed, etc.

46. Off-page SEO [offsite]

On the reverse side, unlike onsite optimization, off-page SEO includes all the search engine optimization actions taken off your website, such as link building, promotions, commenting, guest posting, partnerships.

45. Technical SEO

Technical SEO is about the under-the-hood elements and technical requirements of search engine optimization to improve search presence and traffic flow.

Technicality is probably one of the most critical aspects of SEO. It includes crawling, indexing, rendering, and general website architecture.

Examples of what technical SEO oversees include:

HTTPS and SSL

HTTPS (HyperText Transfer Protocol Secure) is one of the technical aspects of SEO that ensures a website is secure via an SSL certificate.

Technical SEO also helps spot a broken link anywhere in a website (a URL that returns an error page due to unavailability) and suggests quick-fixes ASAP.

HTML

One of the technical requirements of search engine optimization is an optimized HTML markup and CSS design for your website that is not too heavy on speed but delivers maximum positive user experience.
Additionally,

  • keyword-rich URLs,
  • tags,
  • optimized meta descriptions,
  • unique keyword-rich content,
  • navigation and interlinking,
  • alt tags on images and videos
    …are all recommended practices.

44. Mobile SEO

Mobile SEO is a mobile-first approach or practice that puts mobile users into consideration first.

It refers to optimizations ensuring websites are fully responsive on smartphones, tablets, and desktop devices.

43. AMP

In ensuring sites are mobile responsive and still faster than ever, a website can get converted to an AMP (Accelerated Mobile Page) site.

With AMP, the website loads almost instantly on mobile and gives a powerful push for mobile ranking.

The downside to AMP sites is the total loss of branding.

42. Mobile Theme

One unpopular mobile optimization practice is using a second theme, the extra one being for mobile visitors.

41. Video SEO

Video SEO optimizes for a video to be indexed and ranked on search engines.

Chapter 4: SEO Strategies

40. Black Hat SEO

Black hat SEO is an illegal practice against general search engine guidelines, usually by the use of aggressive SEO strategies best described as black hat.

Black hat practices had been exploited for long before search engines wisened up.

Those practices that are now frowned at include using invisible text, cloaking, keyword stuffing, hidden pages, doorway pages, article spinning, duplicate content, spam comments, paid links, e.t.c, to get a site ranking higher in search results.

39. White Hat SEO

White hat SEO is the direct opposite of Black hat SEO. It includes all the recommended SEO best practices and proven strategies implemented to increase ranking for specific search terms on a search engine.

[bctt tweet=”White hat SEO is everything Black hat SEO isn’t”]

38. Organic SEO

Organic SEO is similar to Whitehat SEO. Organic SEO is more like a natural flow as little to no promotion efforts are involved and things are allowed to happen in their time.

The two terms are also used interchangeably to mean the same thing… legit SEO :-).

Chapter 5: SEO Basics and Advanced Search Engine Optimization Concepts

37. Keyword Research

Keyword research is the practice of finding what users are searching for, analyzing it, and harnessing the knowledge into keyword-optimized content!.

How To Do Keyword Research

Make a list of relevant topics in your niche.
For each topic, write down a list of seed keywords.
On a keyword research tool, input one of your written keywords and draw insights.
Niche down based on the final long-tail keyword you’ll be optimizing for, based on ranking difficulty, search volume, relevance, and CPC.
Understand what the intent of searchers of your final keyword would be, and make adjustments if necessary.
Just before you start writing, research the selected keyword against your competitors.
Bang-up your content!.

36. Alt Texts

Alt text— alternative text, alt tag, or alt attribute— improves the SEO vote of a website.

Also, it’s a responsive web design requirement that helps visitors on assistive devices have a good user experience.

The alt text covers up for an image when it fails to load. To crawlers and AT (Assistive Technology devices), alt attributes give more information about an image which is a big plus to your SEO game.

How To Add Alt Text

Give proper descriptions/names to your images before uploading.
For already uploaded images, there are WP plugins that support bulk remaining by post title.
Add name/descriptions on upload.

35. URL Slug

A URL slug is the part of a URL after the domain name of the website. E.g. afonne.com/this-is-the-SEO-optimizable-slug.

Probably you are not giving much attention to it, just as many other people. So the question becomes whether URL slugs are beneficial for SEO?

It turns out that they are really useful for search engine optimization on a per-content level.

The content keyword can be used to SEO optimize the URL of your blog post.

Close observation showed that many pages that rank high on Google makes the keyword their URL slug.

How To Add Custom URL Slug

Instead of allowing some random automatic slugs, before you publish your post, adding an SEO-optimized slug is as simple as changing the slug to your content keyword.

Tip: It’s important to know that if your keyword is a long-tail keyword (up to 8 words), then the keyword should be the only thing, but in cases where it’s smaller than that, it can be part of the title of your content, as the URL slug.

34. Website Speed

A lot depends on website speed. Apart from conversion, search engine optimization depends directly and indirectly on site speed.

According to Search Engine Watch in a post they published in January 2021, Google had planned to update its algorithm in 2021 to include a factor called Page Experience and in September 2021, Search Engine Land announced, following Google’s announcement, the full rollout of the update.

“The page experience rollout is complete now, including updates to Top Stories mobile carousel. Changes to Google News app have started to roll out as well and will be complete in a week or so.
— Google Search Central (@googlesearchc) September 2, 2021″

With that, the update is now in full view.

Google Page Experience
The SEO takeaways in the Google Page Experience ranking factors are of following categories:
Core Web Vitals
Mobile-friendly
HTTPS
No intrusive interstitials
Hence, page speed as a ranking factor does affect SEO big time.

33. Sitemaps

Sitemaps are XML files containing a list of URLs for crawling on a website.

A sitemap allows a website administrator to inform search engines of available and updated URLs for crawling. And with a sitemap, search engines find, crawl, and index the content of a website better.

32. Anchor Text

Anchor text is the link you click regularly; something like this is beneficial to SEO.

Anchor text usually provides users with information about a link. Search engines also draw relevant contextual information about the page that is visited once clicked.

31. Competitive Analysis for SEO

A competitive analysis is an SEO strategy to identify competitors’ strategies (sales, marketing, products, branding, content, e.t.c) and improve (up to, if necessary, and) upon competitors’ strengths and weaknesses.

30. Search Intent

Maybe he just wants to learn or buy. Search intent is what the searcher has in mind for performing a search.
It’s identified by the words that make up the phrase and its structure.

Efficient keyword research considers search intent.

29. Site Navigation/Architecture

Well-structured navigation provides a good web design architecture and can boost page authority by helping search engines to understand pages that are more important than others.

Navigation also helps bounce rate. Think of how easily the internal structure of your website allows visitors to move from one section/page/content to the next.

If navigation is easy, then people will stay longer, else the otherwise happens. The same holds in SEO for search engines.

Backlinks are one of the most important aspects of search engine optimization and powerful signals for ranking.

Every new addition to the number of referring domains or backlinks serves as additional evidence that your content and site are resourceful enough to be ranked higher (than it is) on the SERPs.

These links can be defined simply as links that point back to a page on your website from other websites.

For a significant and positive impact on SEO, the number of backlinks and their quality matter.

27. Voice Search Optimization

A while before now, if you don’t consider voice searchers, it may not have made any difference, but not anymore because it makes a lot of difference now.

Voice SEO repositions your business for more website traffic from the teeming daily voice searches and opens your business to a whole new audience.

Additionally, since voice search queries are usually in the form of questions, your website will likely occupy a higher position on the search engine result pages of Google and the likes.

26. SEO Website Analysis

You can check the metrics of your website and domain here and here.

Domain metrics

Check the overall ranking strength of your website from 1 to 100.

Domain metrics are an important part of any website analysis.

They can tell you a lot about a website, including how well it is performing online.

Domain Authority

Domain authority is one of the most important domain metrics.

It is a score that is calculated by Moz and it measures how well a website is performing online.

The higher the score, the better the website is performing.

Domain authority is determined by some factors, including the number of links a website has, the quality of those links, and the amount of social media engagement a website has.

Page Authority

Page authority is a metric that is similar to domain authority, but it is calculated by Moz for individual pages rather than websites.

Overall number of links to your website, including the percentage of dofollow and no-follow links.

Referring domains count

The number of unique domains linking to your website.

A referring domain is a website that links to your site.

To improve your site’s SEO, you need to increase the number of referring domains.

There are a few ways to increase the number of referring domains.

You can submit your site to directories, write articles and guest posts, and participate in social media.

The more referring domains you have, the higher your site will rank in the search results.

Chapter 6: Search Engine Optimization Techniques [How To Do SEO]

25. Title tags are beneficial to SEO

Titles tags give a piece of general contextual information to users and search engines.

24. Quality Content

Bang-up content is one of the various SEO strategies that drive quality backlinks, give search engines a hang of what to rank you for, and promote user experience. Such content coupled with a good keyword will get your business to where you want it in no time.

23. Add SEO optimized Meta Description

An optimized meta description summarizes the message of your content in a concise <= 165 words.

Meta descriptions are the blurb that appears below the title of your posts in search engines and social media posts written to provide users with a summary of the content on your page and reinforce your SEO for a good ranking.

22. Understand Your Competition

Competitive analysis helps you identify competitors and their strategies on sales, marketing, products, branding, content… and up your own game upon their strengths and hack their weaknesses.

21. Write with a Schedule, Regularly

Blogging is about writing and content, so it’s about time to get your blogging life a schedule.

Getting a schedule will help you write regular stellar content and have fun doing that.

Google estimates the weight of every backlink. The result of this evaluation will mean a lot to your SEO and site ranking; hence finding ways to boost it will be a game-changer.

The link equity, link juice, or link value a backlink gets depends on the quality of the linking website and niche.

One way to boost your link equity is ensuring quality backlinks, a good number of do-follow ones, and linking back to referring domains whenever possible.

19. Analytics and SEO Auditings

There are a few auditing checks to look out for on a weekly or monthly basis.

SEO Health Checks

Checks the overall health score of your website.

Critical Errors

Alerts of issues on your website that could have the biggest impact on your SEO health.

Warnings

The less impactful issues that also deserve fixing.

SEO Recommendations

Things to do to improve your SEO, but are neither critical errors nor warnings.

18. Keep Reading SEO Posts and Take Free/Paid Courses

[bctt tweet=”What you know today in this evolving world of SEO was only good enough for today.”]

The rule of the game is to keep learning.

At this juncture, I will personally invite you to stay abreast of what we have here at Afonne SEOBlog because even we are on the same learning journey.

And, intermittently, take free and paid courses.

17. Ask Questions

Sometimes things will need another person to spell things out for you to understand. These times, Googling will not help, and that’s okay; ask questions!

That’s why we have comment sections, Q&A sites, forums, and other platforms for personalized answers.

Should you have any questions that you think I could help with that is SEO-related, go ahead and pin them on the comment box under this post.

16. Use Plugins [WordPress Users]

Plugins make WordPress the CMS platform of choice it is today because almost everything you want to achieve already has a plugin; including SEO.

There are many SEO plugins available on WordPress, and I know of two. These two are some of the best choices you may need to add to your search engine optimization toolset.

Yoast SEO

Yoast SEO is a plugin for WordPress that was created by Joost de Valk in 2006.

It is a plugin that helps you to optimize your website for the search engines.

Yoast SEO is a plugin that is free to download and use.

This plugin is used to help you optimize your website for the search engines.

All-In-One-SEO Plugin

The All-In-One SEO Plugin for WordPress is a comprehensive SEO toolkit that helps you optimize your WordPress site for search engine visibility.

The plugin includes a wide range of features, including options to add titles, descriptions, keywords and other meta data to your posts and pages, as well as options to configure your site’s robots.txt file and XML sitemap.

All In One SEO also includes features to help you optimize your site’s images for search engine visibility, and to improve your site’s overall performance and speed.

Chapter 7: Factions of SEO

15. Website/Blog SEO

Website and blog SEO targets global readers.

Blog SEO is the practice of optimizing a blog for search engines.

This involves optimizing the blog’s title, meta data, images, and content.

The title of a blog is important for SEO. Title should also be short, keyword rich, and descriptive. And the meta data for a blog is also important for SEO.

The meta data should include the title, description, and keywords, while the images should have a descriptive alt tag.

Finally the content of a blog needs to be well written, and informative.

By optimizing a blog for search engines, you can improve the visibility of the blog in search engine results pages (SERPs).

This can result in more traffic to the blog.

14. Ecommerce SEO

E-commerce SEO is a bit different from blog SEO because the aim is to drive traffic that makes sales, globally or locally.

There’s a lot of discussion these days about SEO for ecommerce stores.

And there’s good reason for that – ecommerce SEO is a vitally important part of any online business.

Why is ecommerce SEO so important?

Well, think about it.

When someone is looking for a product or service online, they’re going to go to a search engine like Google and type in a few keywords or phrases.

If your ecommerce store isn’t showing up near the top of the search results, you’re missing out on a lot of potential business.

SEO is all about getting your ecommerce store to show up as high as possible in the search results for the keywords and phrases that your customers are most likely to use.

And that’s a huge advantage for your business.

13. SEO for Apps

Optimization for mobile or desktop apps focuses on getting more downloads and installations.

There is no question that to be successful in the app market, it is important to ensure that your app is well-optimized for search.

App optimization is a process that involves improving the visibility and ranking of your app in app stores and search engines.

Chapter 8: Google EAT

12. Ranking Catalyst and Pillars of SEO [EAT]

Expertise [Expertise-AT]

Expertise is one of the most important pillars of SEO.

To rank high in search engine results pages (SERPs), your website must demonstrate to Google that you are an authority on the topic you are trying to rank for.

One way to do this is by creating high-quality content that is relevant to your target audience.

Another way to show your expertise is by earning high-quality backlinks from other websites.

Google looks at the quality and relevance of the websites linking to your site as a sign of your authority.

The more high-quality websites that link to your site, the higher your site will rank in SERPs.

Authority [EAuthoritativeness-E]

Authority is another important pillar of SEO.

To rank high in SERPs, your website must demonstrate to Google that you are an authority on the topic you are trying to rank for.

Trust [EA-Trustworthiness]

Trust is the third important pillar of SEO.

To rank high in SERPs, your website must demonstrate to Google that you are an authority on the topic you are trying to rank for.

Branding

The thrid pillar of SEO is branding.

Branding is the process of creating a unique name, image, and message for a product or company.

When done correctly, branding can help a company stand out from the competition and make it easier to attract customers.

There are a few branding strategies that can be used to improve a company’s visibility online.

Some of the most common branding strategies include developing a strong logo, creating a consistent marketing message, and building a positive reputation.

Branding is an important component of SEO because it helps companies attract links and traffic from other websites.

When other websites mention a company’s brand, they are more likely to include a link to the company’s website.

This can help improve the company’s search engine rankings and increase its visibility online.

Brand awareness is also an important factor in SEO.

The more people know about a company’s brand, the more likely they are to visit the company’s website.

Brand awareness can be improved by using a variety of marketing strategies, including advertising, public relations, and social media marketing.

It is an important part of any SEO strategy, and it should be a top priority for any company that wants to improve its online visibility.

By developing a strong brand and using effective branding strategies, companies can improve their SEO and increase their chances of success online.

User Experience

User experience (UX) is one of the most important aspects of search engine optimization (SEO).

Google has confirmed that user experience is a ranking factor, and many other search engines use click-through rate (CTR) as a signal of user satisfaction.

Many factors contribute to user experience, but the most important are the following:

  1. Website speed
  2. Navigation
  3. Content
  4. Mobile-friendly design
1. Website Speed

Website speed is a key factor in user experience.

A slow website can frustrate users and cause them to leave your site.

Google has confirmed that website speed is a ranking factor, and many other search engines use click-through rate (CTR) as a signal of user satisfaction.

There are many ways to improve website speed, including optimizing images, using a content delivery network (CDN), and minifying JavaScript and CSS.

2. Navigation

Navigation is another key factor in user experience.

Poor navigation can frustrate users and cause them to leave your site.

Good navigation makes it easy for users to find what they are looking for.

There are many ways to improve navigation, including using clear and concise labels, providing search functionality, and using breadcrumbs.

3. Content

Content is another key factor in user experience.

Good content is engaging and provides value to users.

Poor content can frustrate users and cause them to leave your site.

There are many ways to improve content, including writing quality content, using keywords effectively, and formatting content for readability.

4. Mobile-Friendly Design

Mobile-friendly design is another key factor in user experience.

A website that is not mobile-friendly will frustrate users and cause them to leave your site.

A mobile-friendly website will be easier to use and provide a better user experience.

There are many ways to make a website mobile-friendly, including using a responsive design, using a mobile-specific design, and using a responsive design with a mobile-specific design.

Usability

When it comes to optimizing a website for the search engines, there are a few factors to consider.

However, some experts believe that the usability of a website is one of the most important factors for ranking high in the search results.

What is usability?

The term “usability” is used to describe how easy it is for people to use a website.

Factors that contribute to usability include the layout of the website, the ease of navigation, the clarity of the text and images, and the overall design of the website.

Why is usability important for SEO?

There are several reasons why usability is important for SEO.

First of all, a well-designed and user-friendly website will make it easier for people to find what they are looking for.

This is important because the more people that visit your website, the more likely you are to rank high in the search results.

Another reason why usability is important for SEO is that it can help to improve your website’s conversion rate.

In other words, it can help you to convert more visitors into customers.

A well-designed website is more likely to persuade people to take action, such as signing up for a subscription, making a purchase, or downloading a white paper.

How can you improve the usability of your website?

There are many ways that you can improve the usability of your website.

One of the most important things you can do is to make sure that your website is easy to navigate.

You should also make sure that the text and images are clear and easy to understand.

You can also improve the usability of your website by using effective design principles.

For example, you can use contrast to make your website more visually appealing, and you can use typography to make the text easier to read.

You can also use layout patterns to help people navigate your website more easily.

If you are interested in improving the usability of your website, there are a number of resources available online.

The best way to learn about usability is to experiment with different techniques and see what works best for your website.

Chapter 9: Content And SEO

11. Content and Search Engine Optimization (SEO)

Content Quality

Content is a key factor in SEO and is one of the most important drivers of organic search traffic.

Content must be well written, keyword rich, and interesting to your audience to rank high in search engine results pages (SERPs).

Google judges the quality of content by a variety of factors, including the following:

  • The relevance of the content to the user’s search query
  • The quality of the content
  • The number of external links to the content
  • The number of social shares the content receives

Content Relevance

The relevance of the content to the user’s search query is a key factor in determining the quality of the content.

Content that is relevant to the user’s search will rank higher in the SERPs than content that is not relevant.

Quality

The quality of the content is also a key factor in determining its ranking in the SERPs. Google looks at a variety of factors to determine the quality of the content, including the following:

  • The length of the content
  • The number of images and videos in the content
  • The number of external links to the content
  • The number of social shares the content receives

The number of external links to the content is also a factor in determining the quality of the content.

Google looks at the number of external links as an indication of the popularity of the content.

The more external links the content has, the higher it will rank in the SERPs.

Social Shares

The number of social shares the content receives is also a factor in determining the quality of the content.

Google looks at the number of social shares as an indication of the popularity of the content.

The more social shares the content has, the higher it will rank in the SERPs.

Content Quantity

Content quality has long been a ranking factor for Google.

But in the past year, the search engine giant has made it clear that content quantity is also a key ranking signal.

In a blog post on the Google Webmaster Central Blog, Google’s Matt Cutts explained that, “One of the things we’ve been doing over the past few months is trying to figure out whether there are any signals that correlate with high-quality sites.

And one of the things we’ve found is that sites with a lot of content tend to rank better than sites with less content.”

This is because, as Cutts says, “having more content usually means that you have more opportunities to rank for different queries, and it also usually means that you have more content to send users to.”

So, how can you make sure your site has enough content?

1. Publish new content regularly.

One of the best ways to ensure that you have enough content is to publish new content regularly.

This could mean publishing new blog posts, articles, white papers, infographics, or any other type of content.

2. Make use of social media.

Another great way to get your content in front of more people is to make use of social media.

Share your content on Facebook, Twitter, LinkedIn, and any other social networks that you use.

3. Syndicate your content.

If you have a blog, you can syndicate your content on other websites.

This will help you get your content in front of more people, and it will also help you get links back to your site.

4. Repurpose your content.

If you have a lot of content, you can repurpose it into different formats.

For example, you could turn a blog post into an infographic, or you could turn a video into a blog post.

5. Use other people’s content.

If you don’t have time to create your content, you can use other people’s content.

There are several ways to do this, including curating content, republishing content, and quoting other people in your content.

Content quantity is an important ranking factor for Google, and there are many things you can do to make sure your site has enough.

Content Depth and Context

Google has long been focused on delivering quality content to searchers.

In recent years, they’ve made increasing emphasis on the quality and relevance of content as a ranking factor.

This has led to a renewed focus on content depth and context.

Content depth is a measure of how much information is included on a given topic.

Pages with more information are considered to have greater depth.

Context is a measure of how well the information on a page relates to the search query.

Pages with better contextual information are considered to be more relevant to the query.

Google is increasingly using content depth and context as ranking factors.

This is because they believe that pages that provide more in-depth information are more likely to be of high quality and relevant to the searcher.

Pages that are more relevant to the query are more likely to be ranked higher in the search results.

There are some ways to improve the depth and context of your content. Some of the most effective methods include:

Adding more detail to your pages

Including supplemental content such as images, videos, and infographics

Creating longer articles

Using keyword research to identify related keywords and include them in your content

Writing in a clear, concise, and easy-to-read style

Using strong headlines and subheadings to break up your content

  • Targeting a specific audience with your content
  • Providing a clear call to action

There is no one-size-fits-all approach to improving the depth and context of your content.

However, by using the methods above, you can create content that is more likely to rank high in the search results.

Chapter 10: SEO and Social Signals

10. SEO and Social Media Signals That Matter

Shares

In the world of SEO, social signals are important.

But, what signals specifically matter?

Shares, for one.

When you share a piece of content on social media, you are essentially telling your followers that the content is worth their time.

And, when your followers share the content with their followers, the number of people who see the content continues to grow.

This is why shares are such an important signal for SEO.

The more shares a piece of content has, the more likely it is to rank high in search engine results pages (SERPs).

So, how can you increase the number of shares your content receives? Here are a few tips:

Create high-quality content.

This is essential. If your content isn’t good, no one will want to share it.

Promote your content on social media.

Make sure to share your content on your social media channels, and ask your followers to share it as well.

Opt for catchy headlines

Your headline is the first thing people will see when they encounter your content online.

Make sure it’s catchy and interesting enough to make them want to read more.

Include social media buttons

Make it easy for people to share your content by including social media buttons on your website and blog posts.

The bottom line is that shares are an important signal for SEO.

If you want your content to rank high in SERPs, make sure to create high-quality content and promote it on social media.

Engagement

SEO is not only about getting links and improving technical aspects of your website.

Social signals are becoming an increasingly important factor in how Google and other search engines rank websites.

One of the most important social signals is engagement.

This includes things like how often your content is shared, how often people click on your links, and how long people stay on your website.

There are several ways to improve your engagement and thus your SEO.

One of the most important is to produce high-quality content that people want to share.

You can also use social media to promote your content and create engaging social media posts.

You can also use tools like Google Analytics to track your engagement and see what’s working and what’s not.

By improving your engagement, you can improve your SEO and bring in more traffic to your website.

Following

The algorithm that Google uses to rank pages is a closely guarded secret, but it is known that social signals such as following are one of the many factors that contribute to how a page is ranked.

There are a few things that we do know about how social signals impact SEO:

  1. Pages that have a lot of social shares tend to rank higher than pages that don’t.
  2. Pages that are shared on social media networks tend to get more links.
  3. The number of social shares a page has is a good indicator of how popular a page is.
  4. Pages that are shared on social media networks tend to get more traffic.
  5. Social signals are one of the many factors that contribute to how a page is ranked.
  6. Google+, Facebook and Twitter are the most important social media networks for SEO.
  7. The more shares a page has, the better it will rank.

So, what can you do to make sure your pages rank higher in Google? Here are a few tips:

  1. Make sure your pages are well-optimized for SEO.
  2. Increase the number of social shares your pages have.
  3. Make sure your pages are social media friendly.
  4. Make sure your pages are well-linked to from other pages on the web.
  5. Increase the number of links to your pages.
  6. Use social media to promote your pages.
  7. Monitor the number of social shares your pages have.
  8. Use social media to build links to your pages.
  9. Monitor the traffic your pages are getting from social media networks.
  10. Use social media to increase the popularity of your pages.

Chapter 11: Benefits of SEO

9. Why Do SEO? [Benefits Of SEO]

Brand Exposure

One of the most important benefits of SEO is brand exposure.

When your website is ranked higher in search engine results pages (SERPs), it means that your website will be seen by more people.

This increased visibility can lead to more website visitors, which can result in more customers and sales.

Brand Awareness

When people see your website ranking high in SERPs, they will start to associate your brand with high-quality products or services.

This can help to improve your brand’s reputation and increase consumer trust in your company.

Improved Website Traffic

Another key benefit of SEO is improved website traffic.

When your website is ranked higher in SERPs, it means that more people will visit your website.

This can result in more leads and sales, which can help to grow your business.

More on Why Do SEO?…
  • Brand Exposure
  • More organic traffic
  • Increased revenue
  • Business success
  • Improved online reputation
  • Increased web visibility
  • Increased leads and conversion
  • Better ROI
  • More Sales
  • Downloads
  • Grow newsletter and email list
  • More business phone calls

8. SEO may be affected by…

Search Engine Optimization is a practice that if done well, somewhat guarantees a website’s ranking on search engines.

These few things could stand on its way to achieving that;

SEO can be affected by Domain age

Domain age is an important ranking signal for Google.

The older the domain, the more likely it is to rank well in the search engine results pages (SERPs).

Domain age is not the only ranking signal that Google takes into account, but it is one of the more important ones.

Some people still debate it, and even some Google officials say that it doesn’t matter. But from all indications it does.

A logical reason to this is that domain again affects domain trust, and Google considers domain trust in ranking.

Stats has shown that the average age of the top 10 ranking domains was 2.7 years, while the average age of the domains in the bottom 10 was just 6 months.

This is because Google trusts older domains more.

They have been around longer and have likely built up more trust and authority with the search engine.

SEO can be affected by Niche

The definition of a niche is a specialized market.

The narrower the definition of a niche, the easier it is to dominate that market.

When you are looking to optimize your website for the search engines, it is important to find a niche to focus on.

The narrower the focus, the easier it will be to rank for relevant keywords.

The best way to find a niche is to think about the things that interest you.

  • What are you passionate about?
  • What can you write about for hours on end?

Once you have found a topic that you are interested in, you can start to think about the keywords that you would like to rank for.

The best way to find keywords is to use a tool like Google AdWords Keyword Planner.

This tool will help you to find keywords that are relevant to your topic and that have a high search volume.

Once you have found a niche and some relevant keywords, it is time to start writing content.

The best way to rank in the search engines is to produce high-quality content that is relevant to your topic.

You should also include your target keywords in your content.

If you are looking to improve your website’s SEO, it is important to find a niche to focus on.

By narrowing your focus, you will be able to rank for relevant keywords and produce high-quality content.

SEO can be affected by website Location

The location of your website can affect your SEO ranking.

If your website is hosted in a country with a different language, your website will be ranked lower in search engines when people search in that language.

For example, if you have a website hosted in Spain but your target market is the United States, your website will be ranked lower in Spanish search engines than websites hosted in Spain that are targeting Spanish speakers.

If your website is hosted in the United States but your target market is Spain, your website will be ranked lower in Spanish search engines than websites hosted in the United States that are targeting Spanish speakers.

There are a few things you can do to improve your website’s ranking in foreign search engines.

The most important is to make sure your website is correctly translated into the target language.

You can also improve your website’s ranking by including keywords and phrases in the target language, and by including a link to your website in local directories and online forums.

Chapter 12: Top SEO Ranking Factors

Website Uptime

Your website’s uptime is one of the most important ranking factors for SEO.

If your website is down, Google will not rank it as high as websites that are up and running.

There are a few things you can do to ensure your website’s uptime is as high as possible.

  • Choose a reliable hosting company, I recommend BlueHost, or Fastcomet.
  • Make sure you have a good backup plan in place in case your website goes down.
  • Monitor your website’s uptime and fix any issues as soon as possible.

If you follow these tips, your website’s uptime will be as high as possible and you’ll be able to rank higher in Google.

Content

There is no question that content is one of the most important ranking factors for SEO.

The quality and relevance of your content is what will determine whether or not your website ranks high in search engine results pages (SERPs).

Google has said that content is one of the most important factors in its algorithm, and that it is constantly updating its algorithm to ensure that the best, most relevant content appears at the top of SERPs.

So what makes good content?
There is no one answer to that question, as the quality and relevance of your content will depend on your target audience and what you are trying to achieve.

However, there are some general things to keep in mind when creating content for SEO purposes.

Your content must be relevant to your target audience.

It should be relevant to their needs and interests, and it should provide them with the information they are looking for.

Your content should also be well written and well-researched.

It should be informative and interesting to read, and it should provide your audience with the information they need to make informed decisions.

Your content should be updated regularly.

The search engines like fresh content, and if you can keep your website updated with fresh, relevant content, you will be rewarded with better SEO rankings.

So how can you create content that meets all of these criteria?
There is no one-size-fits-all answer to that question, as the best way to create content that ranks well in search engines will vary depending on your target audience and your business goals.

But here are some tips for creating high-quality content for SEO purposes:

1. Research your topic thoroughly.

Before you start writing, make sure you do your research and know what you are talking about.

The search engines are getting smarter all the time, and they can tell when content is well-researched and when it is not.

2. Write for your target audience.

Make sure your content is relevant to your target audience and that it provides them with the information they are looking for.

3. Write informative, interesting content.

Your content should be well written and well-researched, and it should be interesting to read.

4. Keep your content updated regularly.

The search engines like fresh content, so make sure you update your website regularly with new information.

The quantity and quality of backlinks pointing to a website is one of the most important factors that search engines use to determine a website’s rank.

There are a few things that go into determining the quality of a backlink, including the authority of the website linking to you, the relevance of the link, and how recently the link was added.

The best way to increase the number and quality of your backlinks is to create valuable content that people will want to link to.

You can also reach out to other websites and ask them to link to your content.

If you’re looking for ways to improve your SEO ranking, backlinks are one of the most important factors to consider.

Page Speed

Google has long been emphasizing the importance of page speed for website ranking, and it is one of the main factors that they use to determine a website’s ranking.

In 2010, Google announced that page speed was one of the signals used by the Google algorithm to rank pages.

Page speed is important for several reasons.

  • First, it is one of the factors that Google uses to determine a website’s ranking.
  • It is important for user experience. Third, it can help reduce bandwidth and hosting costs.

How Do You Improve Your Page Speed?

There are a number of things that you can do to improve your page speed, including optimizing images, using a content delivery network, and minifying JavaScript and CSS.

You can also use Google’s PageSpeed Insights tool to get a report on your page speed and find suggestions for how to improve it.

Social Signals

There is no question that social signals impact SEO ranking.

The search engines are constantly changing and evolving, and they are looking at ways to factor in social media into their ranking algorithm.

There are a few ways that social media can impact your SEO ranking:

  • Your website’s link popularity.
  • The number of times your website is mentioned on the web.
  • The quality and quantity of inbound links
  • The number of social media shares your website receives.

All of these factors play a role in how your website ranks in the search engines.

One of the most important social signals is the number of times your website is mentioned on the web.

The search engines are looking for websites that are being talked about and linked to.

If your website is being mentioned on social media, it is more likely to rank higher in the search engines.

The search engines are looking for websites that are being linked to from high-quality websites.

If your website is being mentioned and linked to on social media, it is more likely to rank higher in the search engines.

The number of social media shares your website receives is also a factor in SEO ranking.

The search engines are looking for websites that are being shared on social media.

If your website is being shared on social media, it is more likely to rank higher in the search engines.

So, how can you improve your social signals and improve your SEO ranking?
There are a few things you can do to improve your social signals:

  • Make sure your website is optimized for SEO
  • Submit your website to directories and social media sites
  • Submit your website to social media bookmarking sites
  • Submit your website to blog carnivals
  • Submit your website to article directories
  • Submit your website to social media news sites
  • Submit your website to social media voting sites
  • Create social media profiles for your website
  • Participate in social media discussions

By following these tips, you can improve your social signals and improve your SEO ranking.

Technical SEO

There are a variety of technical SEO factors that can help improve your site’s ranking.

Here are some of the most important:

1. Optimize your site’s code

Make sure your site’s code is clean and error-free.

Use valid HTML and CSS, and avoid using Flash.

2. Optimize your site’s structure

Make sure your site’s structure is logical and easy to navigate. Use clear and concise URLs, and make sure your site’s menus are easy to navigate.

3. Optimize your site’s images

Make sure your images are properly formatted and have appropriate titles and alt text.

Make sure your site’s links are properly formatted and lead to relevant pages.

Use anchor text that accurately describes the destination page.

5. Optimize your site’s loading speed

Make sure your site loads quickly and doesn’t take too long to load.

Use a caching plugin to improve your site’s loading speed.

6. Optimize your site for mobile devices

Make sure your site is mobile-friendly and looks good on all devices.

Use a responsive theme or a mobile-friendly plugin.

7. Optimize your site for search engines

Make sure your site is optimized for search engines.

Use the correct keywords in your titles and descriptions, and make sure your site is properly indexed by Google.

8. Optimize your site for social media

Make sure your site is optimized for social media. Add social media buttons to your pages, and use appropriate social media tags.

9. Optimize your site for users

Make sure your site is easy to use and looks good on all devices. Use a responsive theme or a mobile-friendly plugin.

10. Use a sitemap

Make sure your site has a sitemap and submit it to Google.

User Experience

How users interact with your website is one of the most important factors for SEO ranking.

If users find your website difficult to use, they are likely to leave before they have a chance to see your content or interact with your brand.

This can hurt your SEO ranking, as Google takes into account how long users stay on your website.

One of the best ways to improve user experience is to make sure your website is easy to use.

This means using simple, easy-to-read fonts and keeping navigation simple.

You should also make sure your website is responsive, so it looks good on all devices.

Another way to improve user experience is to make sure your content is of high quality.

This means writing well-crafted articles that are informative and engaging.

You should also make sure your website is updated regularly with new content.

If you want to improve your website’s user experience, consider using the following techniques:

  • Use simple, easy-to-read fonts
  • Keep navigation simple
  • Make your website responsive
  • Write well-crafted articles
  • Update your website regularly with new content

Mobile Optimization

As of April 21st, 2015, Google has started to use mobile-friendliness as a ranking signal for mobile search results.

This means that if your website is not mobile-friendly, it will likely rank lower in mobile search results than mobile-friendly websites.

This change was not surprising, as Google has been hinting at it for a while.

In February of 2014, Google released a statement saying, “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter where they are.”

And in November of 2014, they released an article on their Webmaster Central blog called “Make your site mobile-friendly.”

So what does this mean for your website?

If your website is not mobile-friendly, you need to make some changes.

Google has created a tool called the Mobile-Friendly Test to help you determine whether your website is mobile-friendly.

If your website is not mobile-friendly, you need to make some changes to make it more mobile-friendly.

Some of the things you can do to make your website more mobile-friendly include using a responsive design, using a mobile-friendly template, and using a mobile-friendly theme.

You can also use Google’s Mobile-Friendly Test to check your website’s mobile-friendliness.

If you are not sure how to make your website more mobile-friendly, you can hire a web developer to help you.

And if you don’t have the time or resources to make your website more mobile-friendly, you can use a responsive design template or a mobile-friendly theme.

If you are not sure whether your website is mobile-friendly, you can use Google’s Mobile-Friendly Test.

This tool will analyze your website and tell you whether it is mobile-friendly.

Secure Website (HTTPS and SSL)

Google has been gradually increasing the importance of website security in its search engine ranking algorithm.

In January 2014, Google announced that it would give a small ranking boost to websites that use HTTPS encryption.

In August 2016, Google announced that it would give a much bigger ranking boost to websites that use HTTPS encryption, and that it would eventually make HTTPS encryption a requirement for all websites.

HTTPS encryption is a process that protects the privacy and security of website visitors by encrypting their communications with the website.

This makes it difficult for anyone to eavesdrop on or tamper with the communications.

Google’s goal is to make the internet a more secure place for everyone.

By giving a ranking boost to websites that use HTTPS encryption, Google is encouraging website owners to make the switch to HTTPS.

The benefits of HTTPS encryption are not just limited to website visitors.

HTTPS encryption can also help protect website owners from being hacked.

In July 2016, a group of researchers discovered a security flaw in the HTTPS encryption protocol that could allow hackers to steal data from websites.

If you want your website to rank higher in Google search results, you should consider switching to HTTPS encryption.

Google has made it clear that HTTPS encryption is a ranking factor that it is going to increase in importance over time.

Chapter 13: Frequently Asked SEO Questions (FAQ)

6. How hard is SEO

There is a lot of misinformation on the internet about how hard SEO is.

Some people seem to think that it’s as easy as adding a few keywords to your website and you’re good to go.

The reality is that SEO is a complex and ever-changing field, and it takes a lot of hard work and dedication to achieve good results.

Several factors go into SEO, and it’s constantly evolving as Google changes its algorithms.

You need to constantly monitor your website and make changes accordingly, and you also need to build high-quality links to your site.

So, not too hard.

SEO is not as hard as it may sound, it only requires a sound knowledge of it, a lot of action, time, analysis, and patience.

5. How long does it take SEO to work?

The length of time it takes for SEO to work depends on many factors, including the age and competitiveness of your website, the keywords you are targeting, and the quality of your website’s content.

Generally speaking, SEO can take anywhere from a few weeks to a few months to take effect.

However, it’s important to remember that SEO is a long-term strategy.

SEO is not a “set and forget” tactic – you have to continually work on your SEO to keep your website ranking high.

The best way to think of SEO is as an ongoing investment in your business.

To quantify it, SEO can take from 7 days to 90days+ to make a major difference on your site.

That’s why SEO takes daily actions with the goal of long-term success.

4. What is the most important factor in SEO marketing?

The quality of the content on a website.

This is because search engines use algorithms to determine the relevance of a website to specific search queries.

The more relevant a website is, the higher it will rank in search engine results pages (SERPs).

One of the most important factors that search engines take into account when determining the relevance of a website is the quality of the content on the site.

This means that websites need to have high-quality, original content that is relevant to their target audience.

To produce high-quality content, websites should make sure that they are using the right keywords and phrases, and that they are including them in a way that is both relevant and interesting to their audience.

Directly after the quality of content is backlinks.

These two determine the EAT- Expertise, Authoritativeness, Trustworthiness of a website.

3. What does SEO mean?

SEO is an abbreviation for “search engine optimization”.

It is the process of improving the ranking of a website on search engines.

The higher the ranking, the more likely people are to find the website.

SEO typically involves optimizing a website for certain keywords.

These keywords are then used in the website’s content, as well as in the titles of its pages and in its metatags.

SEO also involves improving the website’s link popularity.

This is done by getting links from other websites.

There are many search engines on the internet, but the most popular are Google, Yahoo, and Bing.

  • Google is the most popular, with over 60% of the market share.
  • Yahoo is second, with about 20% of the market, and,
  • Bing is third, with about 10% of the market.

Google is the most popular because it is the most comprehensive.

It has the most comprehensive index of websites and the most comprehensive search results.

—Google also has the best search algorithms, which means that it returns the best results for any given search.

—Yahoo is the second most popular because it has the best user interface.

It is easy to use and has a lot of features that make it easy to find what you are looking for.

—Bing is the third most popular because it is the most innovative.

It has the most features and the best search results.

1. What is SEO in Conclusion

SEO is big and some part of it is done unconsciously— which is when you don’t focus on just optimization but rather on the people that will be reading your writeup.

So…

Implement anything new you learned here, rinse and repeat it and you should be on your way already… to ranking #1 on Google.

One step at a time is all search engine optimization takes!

>